Amazon released its shortlist of HQ2 cities this morning. Below are the 20 metropolitan areas. They were selected from 238 bids, so this shortlist represents 8.4% of the original pool.
Atlanta, GA
Austin, TX
Boston, MA
Chicago, IL
Columbus, OH
Dallas, TX
Denver, CO
Indianapolis, IN
Los Angeles, CA
Miami, FL
Montgomery County, MD
Nashville, TN
Newark, NJ
New York City, NY
Northern Virginia, VA
Philadelphia, PA
Pittsburgh, PA
Raleigh, NC
Toronto, ON
Washington D.C.
I saw some people on Twitter say that they were surprised to see Toronto and Miami on this list. I was not. If you remember, I publicly predicted on this blog that Toronto would be selected for Amazon HQ2.
That said, I thought it would be fun to guess at an even shorter list from Amazon’s shortlist. I have no knowledge of Amazon’s actual selections process, but if I had to guess, here is who I would cross off the list:
Atlanta, GAAustin, TXBoston, MA
Chicago, ILColumbus, OHDallas, TXDenver, COIndianapolis, INLos Angeles, CAMiami, FL
Montgomery County, MD
Nashville, TNNewark, NJ
New York City, NYNorthern Virginia, VA
Philadelphia, PAPittsburgh, PARaleigh, NCToronto, ON
Washington D.C.
That leaves us with a list that looks like this:
Boston, MA
Miami, FL
Montgomery County, MD
Newark, NJ
Northern Virginia, VA
Toronto, ON
Washington D.C.
So why this list? I’m probably wrong, but my reasons are as follows:
- I think Amazon will opt for a metro area on eastern time.
- There seems to be a predilection for areas around Washington D.C., so I left Montgomery County and Northern Virginia.
- As wonderful as it is, New York City feels too center ice for Amazon – at least in my view. But maybe Newark places them in the catchment area.
- The area needs to be of a certain scale so Amazon doesn’t overpower it and they have enough human capital to draw from.
- Miami is my sleeper bet. Most people think of it simply as a resort town, but there’s a huge percentage of foreign born residents and powerful arts/design scene.
- Talent is number one, which is why I left Boston and Toronto and why I continue to believe in Toronto. Toronto is more dynamic than Boston.
If I had to pick just three from the above shortlist, my bets would be, in alphabetical order: Boston, Toronto, and Washington D.C. What are yours?
“Now the trick is that we gotta look like we don’t need this shit and they give us the shit for free.“ -Mike Peters
This is a line from one of my favorite movies, Swingers. Short video clip here. Mikey and Trent are in a Las Vegas casino trying to play it cool. They’re looking to make a scene at a table and Mikey throws out this gem of a line. He knows that people want what they can’t have and that confidence matters.
I was reminded of this line today after Amazon announced its HQ2 Request for Proposal (full RFP document here) and every city, from Chicago and Toronto to Philadelphia and Dallas, started swooning over the prospect of housing Amazon’s second headquarters in North America.
But to be clear, I do not think this is a bad idea. I actually think Amazon HQ2 is an incredible city building opportunity that would generate countless positive externalities for the selected city. I’m thrilled that Mayor John Tory will be personally “leading the charge” with respect to Toronto’s response.
Over $5 billion in construction and as many as 50,000 employees making on average over $100,000 per year. Amazon is looking for about 500,000 sf of space in phase 1 (2019) and up to 8,000,000 sf in total. Based on the RFP, they seem to be pegging their capital investment at somewhere around $600 per square foot.
If I’m being as objective as possible, I honestly believe that Toronto is the city to beat in his competition. I think it will come down to access to talent. Human capital is the lifeblood of a company and Trump’s immigration policies simply put U.S. cities at a disadvantage in this regard.
Of course, Toronto is also awesome. So that’s my prediction: Amazon HQ2, Toronto.