On Monday, Google broke the internet when it announced that it was reorganizing itself into a holding company structure called Alphabet.
That means that Google, Inc. will now become a subsidiary, along with many other companies, of Alphabet Inc. and all shares of Google will automatically convert into the same number of shares in Alphabet.
This is huge, but also something that was likely inevitable given the passions of the founders. Apparently Larry Page has been thinking about this move for years.
As it stands pre-Alphabet, Google (with its main internet products) is basically a cash cow funding all of Google’s other experiments. But this muddied the waters and made it difficult for investors to clearly see how much the main internet products were making and how much the founders were spending on self-driving cars, delivery drones (Project Wing), and other new ideas.
Now everything will be separate.
But what’s really exciting about the reorganization is that it sets the stage for Alphabet/Google – which is arguably already one of the most important companies in the world – to become even more impactful in a wide variety of industries and disciplines, some/many not traditionally associated with tech. Each wholly owned subsidiary will have their own CEO and the founders rightly believe, I think, that this overall structure will afford them more “management scale.”
Within Google will remain search, advertising, maps, YouTube, and the Android mobile operating system. But already Alphabet is the parent company of the following other businesses:
Calico, an anti-aging life extension company
Sidewalk, a smart cities company whose mission is to improve life in cities
Nest, an “internet of things” company that makes connected devices for your home
Fiber, a company that offers super fast internet
Google Ventures (venture capital) & Google Capital (private equity)
Google X, which is the lab developing self-driving cars and delivery drones (Project Wing)
If you can’t tell, I’m bullish on all of this. The approach really resonates with me and I can’t wait to see what Alphabet becomes. If you’d like to read the full and official blog post announcement, click here.
Cheers to trying new things and making big bets.
If you’re involved in the built environment in any way, shape, or form – as a developer, architect, policy maker, and so on – I would highly recommend you watch the video below. My friend Candice Luck, who I went to Rotman with, sent it to me this morning with a link starting at the 24 minute mark. I haven’t yet watched the whole thing, but given how interesting this short section was, I plan to.
The video is a talk by Steve Jurvetson, who is a venture capitalist with DFJ. He was one of the founding investors in Hotmail and currently sits on the board of companies like SpaceX and Tesla Motors. At the 24 minute mark he talks about a startup called Flux.io that hasn’t yet launched their product, but is working towards “reimagining building design”. They’re a spin-off from Google X and plan to officially launch in early 2015.
Rather than try and describe the video here, I will just say that it’s an incredible example of how technology and digitization could completely change the real estate development industry. If you can’t see the video below, click here. The video starts at the Flux.io section.
[youtube https://www.youtube.com/watch?v=IPgyb6euISs]
If you’re a regular reader of Architect This City, you’ll know that I’m a big supporter of public transit. And that’s because, as far as I can tell, it’s the most efficient way of moving lots of people around a big city.
But more and more I’ve been thinking about how technology might change, or even disrupt, this school of thought. Which is why when I wrote this post a few days ago, I was careful to say that private cars aren’t the mobility answer. Because in reality, cars likely aren’t going to go away. We’re just going to use them differently.
Here are the two things I’m thinking about most:
1. Driverless cars
I’ve written about driverless cars before in terms of how they might be used as a form of public transit. But I think it’s worth revisiting them for a moment. There are lots of driverless car critics out there and they usually fixate on the fact that a car is still a car, whether or not you happen to be driving it. It still takes up the same amount of space in our cities. Or does it?
The key thing to keep in mind is that when we’re not longer driving the vehicle, it opens up lots of different possibilities in terms of how they might be used and also how they might be designed. I was watching this fireside chat with the founders of Google the other night and, for them, driverless cars offer the possibility of solving two big problems: traffic and parking.
We know that parking takes up a lot space in our cities. But that’s really symptomatic of the fact that the utilization rate for most people’s cars is incredibly low. Most of the time a car is sitting parked and idle. But with driverless cars, they’ll be able to drop you off at your destination and then continue on to pick up their next ride–thereby minimizing the need for all that parking.
This would bring the utilization rate way up for each car, which would also minimize the number of absolute cars that we’d need to have in our cities to move everybody around. Of course, this would mean that we’d be sharing cars. People wouldn’t own cars; they would be an on-demand service.
2. Networked vehicles
This brings us to my second point: driverless cars will be networked cars. Again, I’ve written about this before, but I specifically wanted to raise it again because of a new service that Lyft just launched in San Francisco called Lyft Line.
The way it works is simple. You input where you’re going and Lyft will match you up with others who are going to more or less the same destination. The routes get shared and this brings down the costs to everyday use. It runs on the same principles as the on-demand minibuses I wrote about in Helsinki.
But if you combine this with driverless cars, you’re starting to get at something incredibly interesting. Now all of sudden you’re getting the door-to-door convenience of private cars with many of the efficiencies of public transit.
So in my mind, it’s very possible that platforms like Uber, Hailo, and Lyft could became major infrastructure backbones in a world of driverless cars. And if you think about it in this context, then I don’t think the valuations for these companies should seem all that surprising. These are potentially huge innovations.
In the end, I don’t know how this will all shake out. I don’t think anybody does. I believe that strong public infrastructure (such as subways, light rail, and so on) will still be needed in big cities, but I’m starting to think that mobile apps and driverless cars will also form a big part of how we get around. Probably more so than most people think today.
Image: Flickr