Last year, social media company Foursquare predicted that Chipotle would see a ~30% drop in its Q1 2016 sales. It knew this because the geo-location data from people using its app (check-ins and passive visits) was also down. They had figured out the relationship between foot traffic and sales. I think I wrote about this in the first half of last of year.
Not surprisingly, lots of companies – including those on Wall Street – are now starting to pay attention to data sets such as these. Matt Turck wrote a great blog post about it this morning, called: The New Gold Rush? Wall Street Wants your Data. Here’s an excerpt:
That a social media company could be building a data asset of immense value to Wall Street is part of an accelerating trend known as “alternative data”. As just about everything in our lives is getting sensed and captured by technology, financial services firms have been turning their attention to startups, with the hope of mining their data to extract the type of gold nuggets that will enable them to beat the market.
The opportunity is open to a wide range of startups. Many tech companies these days generate an interesting “data exhaust” as a by-product of their core activity. If your company offers a payment solution, you may have interesting data on what people buy. A mobile app may accumulate geo-location data on where people shop or how often they go to the movies. A connected health device may know who gets sick when and where. A commerce company may have data on trends and consumer preferences. A SaaS provider may know what corporations purchase, or how many employees they hire, in which region. And so on and so forth.
We may be calling this alternative data right now, but it is almost certainly just a matter of time before it simply becomes: the data.
I like the term “data exhaust” that Matt uses, because it feels like it accurately captures what is going on right now. The new economy is producing a lot of byproduct. If you clean it up and package it in the right way, then you might be creating additional value. But if you don’t, then it’s probably just exhaust.


Below is an interesting example of how international migration – and being open to it – can have positive economic impacts by way of increased foreign direct investment (FDI). The excerpt is from the World Economic Forum.
“…we document that FDI follows the paths of historical migrants as much as it follows differences in productivity, tax rates, education, and other conventional determinants of economic competitiveness – for the average US county, doubling the number of individuals with ancestry from a given origin country increases by 4 percentage points the probability that at least one firm from this US county engages in FDI with that origin country, and increases by 29% the number of local jobs at subsidiaries of firms headquartered in that origin country.”
Their study also found that these ties are long lasting. That is, even after a few generations of assimilation, ancestry still has an effect on FDI patterns.
There are of course many other benefits to open borders. But our collective tolerance toward immigration has ebbed and flowed greatly over time. And my sense is that if often has a relationship with prosperity.
As long as times are good and I – the incumbent – am winning, then immigration is accepted, if not welcome. But as soon as times become scarce, then I – the incumbent – need to start protecting my nest.
This may be one of the reasons why Canada seems to fair so well when it comes to diversity. We optimize for the middle more than countries like the US.
An example of this phenomenon can be found in the mid-19th century California Gold Rush. By 1876, the United States had approximately 151,000 people of Chinese ancestry and about 116,000 of them were in the state of California.
In the early days of the rush, when gold was abundant, it has been said that the foreign Chinese laborers were well received. But as gold became more scarce and difficult to find, Californians began to believe that the Chinaman was stealing their wealth.
In 1882, the US signed the Chinese Exclusion Act, which flat out prohibited the immigration of Chinese laborers. It was not repealed until 1943. However, the Chinese still found other creative ways to enter the country (see Lo Mein Loophole).
I say all this simply to provide a bit more context. We can talk about how disruptive technologies are squeezing the middle class in new and profound ways. But in many ways, we’ve all heard this story before.