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“Like so many sports that humans do,” he [Kari Medig] says, “skiing can seem absurd: sliding over the miracle of frozen water, slipping down steep mountains wearing layers of crazy clothes—it really is a strange thing to do.”
I love skiing (well snowboarding to be exact). And I love photography. So here is an interesting photo essay from FvF about “the unexpected diversity of the ski community.” It features the work of Canadian photographer Kari Medig.
Kari’s career is centered around photographing unusual ski-spots around the world. He has discovered that every locale has its own unique subculture. In some places, skiing is about status. But in other places, people depend on it for their livelihood.
Eventually Kari hopes to turn this lifelong ski project into a book. I sure hope he does that. I bet it would do very well on Kickstarter. (On a largely unrelated note, his photos of Rio de Janeiro are at least 100x better than mine.)
Image: Kari Medig
I have written about the Berlin-based publication Freunde von Freunden (FvF) before. I love the content that they put out – particularly their interviews. They’re personal and genuine. Pretty much the opposite of traditional marketing, though you could call some of it content marketing.
One series that they do – called Home Stories – is done in collaboration with Siemens Home Appliances. What they do is explore innovative urban living solutions through the lenses of global city inhabitants.
There’s everyone from a marketing consultant who built a house boat to an architect who converted an old lingerie factory into an “antivilla” along the water.
Below is a video of Juerg Judin explaining how and why he decided to convert an old 50′s gas station in Berlin into a home and gallery. Click here if you can’t see the video below.
[youtube https://www.youtube.com/watch?v=lPsbOT2dG9A?rel=0&w=560&h=315]
In this case, he bought the gas station in 2005. But he first saw the for sale sign in 1992. And that was a good seven years after it was originally listed. So this property had been sitting for a while.
It’s hard to imagine a central property like this sitting for so long in a place like Toronto. But I think it’s partly opportunities such as these that have made Berlin the city that it is today. New ideas require old buildings.
“Like so many sports that humans do,” he [Kari Medig] says, “skiing can seem absurd: sliding over the miracle of frozen water, slipping down steep mountains wearing layers of crazy clothes—it really is a strange thing to do.”
I love skiing (well snowboarding to be exact). And I love photography. So here is an interesting photo essay from FvF about “the unexpected diversity of the ski community.” It features the work of Canadian photographer Kari Medig.
Kari’s career is centered around photographing unusual ski-spots around the world. He has discovered that every locale has its own unique subculture. In some places, skiing is about status. But in other places, people depend on it for their livelihood.
Eventually Kari hopes to turn this lifelong ski project into a book. I sure hope he does that. I bet it would do very well on Kickstarter. (On a largely unrelated note, his photos of Rio de Janeiro are at least 100x better than mine.)
Image: Kari Medig
I have written about the Berlin-based publication Freunde von Freunden (FvF) before. I love the content that they put out – particularly their interviews. They’re personal and genuine. Pretty much the opposite of traditional marketing, though you could call some of it content marketing.
One series that they do – called Home Stories – is done in collaboration with Siemens Home Appliances. What they do is explore innovative urban living solutions through the lenses of global city inhabitants.
There’s everyone from a marketing consultant who built a house boat to an architect who converted an old lingerie factory into an “antivilla” along the water.
Below is a video of Juerg Judin explaining how and why he decided to convert an old 50′s gas station in Berlin into a home and gallery. Click here if you can’t see the video below.
[youtube https://www.youtube.com/watch?v=lPsbOT2dG9A?rel=0&w=560&h=315]
In this case, he bought the gas station in 2005. But he first saw the for sale sign in 1992. And that was a good seven years after it was originally listed. So this property had been sitting for a while.
It’s hard to imagine a central property like this sitting for so long in a place like Toronto. But I think it’s partly opportunities such as these that have made Berlin the city that it is today. New ideas require old buildings.
Let me explain.
Freunde von Freunden (FvF) is a Berlin-based publication that documents inspiring people from creative and cultural backgrounds. If you don’t read their stuff, I think you should. Sample: Here’s an interview with Chang Lin. He is Creative Director at Zalando and lives in Mitte, Berlin. I always find it fascinating to see how people live.
In 2014, FvF decided to bridge the online and offline worlds and open up their first “apartment” in Berlin. They refer to it as: The FvF Apartment - Visions for Urban Living. And they describe it like so:
“The apartment has been designed to be fully adaptable to the diverse and often unexpected scenarios of everyday life, reflecting how a creative, mobile and digitally-oriented generation lives. It serves not only as a platform for innovative products from friends and partners, but as a unique venue for events, workshops, and presentations.”
Basically, the space serves as one part apartment and one part venue. They have used it as a pop-up shop, as a stage for photo and film productions, as a place for distillers to host private tastings, and the list goes.
Again, I think this is such a great idea as a brand extension. It is giving me all kinds of ideas and so I thought I would share it with you all today as well.
Image: The FvF Apartment
Let me explain.
Freunde von Freunden (FvF) is a Berlin-based publication that documents inspiring people from creative and cultural backgrounds. If you don’t read their stuff, I think you should. Sample: Here’s an interview with Chang Lin. He is Creative Director at Zalando and lives in Mitte, Berlin. I always find it fascinating to see how people live.
In 2014, FvF decided to bridge the online and offline worlds and open up their first “apartment” in Berlin. They refer to it as: The FvF Apartment - Visions for Urban Living. And they describe it like so:
“The apartment has been designed to be fully adaptable to the diverse and often unexpected scenarios of everyday life, reflecting how a creative, mobile and digitally-oriented generation lives. It serves not only as a platform for innovative products from friends and partners, but as a unique venue for events, workshops, and presentations.”
Basically, the space serves as one part apartment and one part venue. They have used it as a pop-up shop, as a stage for photo and film productions, as a place for distillers to host private tastings, and the list goes.
Again, I think this is such a great idea as a brand extension. It is giving me all kinds of ideas and so I thought I would share it with you all today as well.
Image: The FvF Apartment
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