A reader of this blog, who is based in Hong Kong, recently emailed me these photos:

They are of a direct mailer that he received in his mailbox for a project here in Toronto.

He sent them to me because he thought it was an interesting example of how projects are marketed to residents of Hong Kong.

I don't know what most of the text means, but it is clear that Canada is a brand and that the Toronto Reference Library is an important landmark.

A reader of this blog, who is based in Hong Kong, recently emailed me these photos:

They are of a direct mailer that he received in his mailbox for a project here in Toronto.

He sent them to me because he thought it was an interesting example of how projects are marketed to residents of Hong Kong.

I don't know what most of the text means, but it is clear that Canada is a brand and that the Toronto Reference Library is an important landmark.