

Want further evidence that technology and the internet are going to dramatically transform many “non-tech” industries such as real estate?
Take a look at 1351 H Street NE in Washington D.C (pictured above). It houses a hybrid retail store and restaurant and is probably the first truly crowdfunded real estate project.
The project was completed using a platform called Fundrise, which I’ve written about before here on Architect This City. Their vision is to completely democratize real estate investment by removing middlepeople and outdated regulations that restrict who and how people can invest in real estate.
To accomplish this, the founders of Fundrise went out in 2011 and bought the building located at 1351 H Street NE for $825,000. The goal was for it to act as their proof of concept.
They then spent a significant amount of time and money figuring out how to make it legal for small and local investors to participate in the project (as opposed to just accredited investors). It was ultimately done through a “local public offering” filed with the SEC.
So how does it work?
In the case of 1351 H Street NE, they first went out to the local community and asked them what they wanted to see. That’s how they ended up with a unique retail store / restaurant. It’s what the community wanted.
Once this was established, they went out and issued 3,250 shares and crowdfunded $325,000 from 175 local investors. This was for an ownership share in both the building and the future business. The average investment amount was $2,000, but people were able to invest as little as $100.
This is an incredible accomplishment. It takes real estate investment and development to a local level and really empowers small entrepreneurs to start businesses that may have been previously unfundable by traditional sources.
I don’t know what you think, but I think this is the beginning of a powerful transformation. Many of the structures that are currently in place were formed at a time when it wouldn’t have been practical to crowdsource ideas and crowdfund money. But now that is very possible. It was just done.
Image: Maketto
You were probably expecting some kind of temporary housing solution. Because that’s certainly what I was thinking when Big Ben Myers tweeted me this article yesterday. But it turns out that in D.C., “pop-up housing” has come to mean what you see in the above photo – a pencil thin house rising amongst a bunch of low-rise rowhouses.
Local bloggers are calling it a “middle finger to taste and scale”, but it’s happening because of what appears to be a real housing supply shortgage in the District. And it’s been said to be hurting not only housing affordability, but also exacerbating income inequality.
However, it’s become a threeway debate. You have people worried about aesthetics, local homeowners and residents worried about their own interests, and you have people worried about the overall health of the housing market. As I’ve argued before here on ATC, too much protectionism is often a bad thing for housing markets.
But policy makers in the District appear to be responding in exactly that way, by clamping down on pop-up housing, as well as on accessory dwellings such as nanny flats (which I’m assuming are similar to what we would call laneway houses here in Toronto).
I can certainly understand the concerns, but I think that cities need to find that fine line between preservation and growth. Because banning pop-up housing is only addressing the symptom. It doesn’t address the underlying cause, which, in this case, seems to be a housing market in search of more housing options.
Update: This post was updated to give credit to Big Ben Myers for the article.
Image: Washington Fine Properties via Citylab