We arrived in Revelstoke, BC, yesterday afternoon. The last time I was here was in 2015, and already I can tell that a lot has changed since then. I'm sure I'll have more to say on this over the next few days, but one of the first things that stood out to me was the city's signage.
In 2020, Revelstoke City Council approved a $3.2 million, multi-phase wayfinding plan designed by Cygnus Design Group. So, what I have been seeing are the first completed phases.
Wayfinding signage serves (at least) two critical functions. The first, and most obvious one, is that it tells people where they are and how to get to where they likely want to go. The sign in the cover photo of this post is what you see right before you enter downtown.
The second function of wayfinding signage is to send other signals. It communicates to visitors that things are well-managed, that the place is hospitable, and, most importantly, that the place attracts visitors from around the world. It conveys importance.
Before I had even reached downtown, the signage made me think to myself, "Wow, Revelstoke has grown a lot since I last visited!" That's the power of good communication, and it's a vital part of placemaking.
Cover photo from Cygnus