I just read about a popular co-working company in New York called Framework. The concept is super simple. They rent single-person office pods (see above). Each one is sound insulated and has a sitting/standing desk, a filing cabinet, a kettle, a french press, and a small fridge. And at their latest location in Williamsburg, these rent for $820 per month. Their tagline is "your home office away from home" and I think that's a good way of describing the offering. Because let's consider the math.
These pods are 8 feet x 8 feet. So at $820 per month, one would be effectively paying about $12.81 per square foot in rent, which I would assume is significantly higher than average apartment rents in the city. If you take the present value of $820 per month over 25 years at a rate of 5% (to generally simulate mortgage payments), you get close to $140k in value. My point being that if you can afford an additional $820 per month for an office pod, then you could likely afford to rent or buy a home with an additional 64 square feet.
But from what I can tell, that's not necessarily the main problem that Framework is solving. The key words seem to be: "away from home." Home can be distracting for some people and in some situations. If you're trying to get serious work done, I can see why shuttering yourself in a pod would be an attractive solution.
Photo via Framework
I’ve written about co-living spaces before – here and probably elsewhere on this blog.
Well this morning, WeWork (the co-working startup currently valued at a cool $16 billion) unveiled its inaugural co-living space on New York’s Wall Street. It’s called WeLive and Vanity Fair describes it as “Soho House meets Airbnb meets a tricked-out Restoration Hardware storeroom, but for the Slack Set.”
Got it?
Ultimately, this location at 110 Wall Street will have 600 fully furnished WeLive apartments, but they’re coming online in tranches. This first release includes 200 units. Here’s a bit of information on pricing from Fast Company:
“There are 200 units available—ranging from $1,375 per person in shared apartments to $2,000 for an individual studio—all with the option of either a month-by-month or yearly lease (a $125 monthly fee covers amenities). The apartments are about 450 square feet on average, with the largest units topping out at 1,000 square feet (one-bedroom apartments in the area, by comparison, range in prices from about $2,850 for 451 square feet to $3,500 for 700 square feet). Each apartment comes fully furnished, minimally decorated, and set up with cable and Internet at move-in.”
But this is not just about price. The WeLive concept is about creating a strong sense of community within the building. Every floor, for instance, has some sort of common area to foster interaction – a space for yoga classes, a laundry room with a big pool table, and so on.
I am interested in seeing how this concept pans out because I’ve had discussions before with people in the industry about how condos/apartments might be programmed to feel a bit more like hotels. Years ago, I even spoke to a major European company about trying to pioneer a model like this.
Because there’s something very social about being in a hotel – something that I really like. You can walk down to the lobby bar by yourself and you never know who you might meet. That’s not really the case in many multi-family buildings.
Now, part of that might have to do with the fact that people tend to be more open when they travel. But maybe WeLive can help create that kind of social interaction within the apartment building. I think that would be a positive thing.
Amy Bath needs to leave comments here on ATC more often because she has great feedback and insights.
This morning she tipped me off to a brand new co-working space on the east side of Toronto called East Room. If you haven’t yet heard of it, I would encourage you to check out their website. They’re in a gorgeous heritage building along the Don Valley and they seem to have executed really well. I love their design aesthetic.
//platform.instagram.com/en_US/embeds.js
They currently offer two different memberships: a resident membership ($500/month) and a club membership ($250/month).
This is exciting to me because I have a soft spot for both good design and the east side of Toronto. But probably more importantly, it speaks to the changing nature of work and the workplace, as well as to the shifts in how space is being consumed.
Co-working spaces are, of course, blowing up all over the world from Philadelphia to Berlin. The internet has empowered new ways to freelance and make money, and these kinds of spaces are really a result of that. Because even though it’s entirely possible for many of us to work remotely at home, we still crave the social interaction that comes from being within an office environment. And that’s a big part of what these spaces are. They’re a social fabric.
Amy’s hope is that condos will eventually start including amenity spaces that are similar to co-working spaces, and I think that’s a really interesting idea. The challenge, however, is that most developers today (and property managers) aren’t equipped to operate these kinds of environments.
But maybe it’s only a matter of time before some do become equipped, because I’m sure we’re going to see more, not less, of these kinds of urban spaces.
Images: @eastroom_
I just read about a popular co-working company in New York called Framework. The concept is super simple. They rent single-person office pods (see above). Each one is sound insulated and has a sitting/standing desk, a filing cabinet, a kettle, a french press, and a small fridge. And at their latest location in Williamsburg, these rent for $820 per month. Their tagline is "your home office away from home" and I think that's a good way of describing the offering. Because let's consider the math.
These pods are 8 feet x 8 feet. So at $820 per month, one would be effectively paying about $12.81 per square foot in rent, which I would assume is significantly higher than average apartment rents in the city. If you take the present value of $820 per month over 25 years at a rate of 5% (to generally simulate mortgage payments), you get close to $140k in value. My point being that if you can afford an additional $820 per month for an office pod, then you could likely afford to rent or buy a home with an additional 64 square feet.
But from what I can tell, that's not necessarily the main problem that Framework is solving. The key words seem to be: "away from home." Home can be distracting for some people and in some situations. If you're trying to get serious work done, I can see why shuttering yourself in a pod would be an attractive solution.
Photo via Framework
I’ve written about co-living spaces before – here and probably elsewhere on this blog.
Well this morning, WeWork (the co-working startup currently valued at a cool $16 billion) unveiled its inaugural co-living space on New York’s Wall Street. It’s called WeLive and Vanity Fair describes it as “Soho House meets Airbnb meets a tricked-out Restoration Hardware storeroom, but for the Slack Set.”
Got it?
Ultimately, this location at 110 Wall Street will have 600 fully furnished WeLive apartments, but they’re coming online in tranches. This first release includes 200 units. Here’s a bit of information on pricing from Fast Company:
“There are 200 units available—ranging from $1,375 per person in shared apartments to $2,000 for an individual studio—all with the option of either a month-by-month or yearly lease (a $125 monthly fee covers amenities). The apartments are about 450 square feet on average, with the largest units topping out at 1,000 square feet (one-bedroom apartments in the area, by comparison, range in prices from about $2,850 for 451 square feet to $3,500 for 700 square feet). Each apartment comes fully furnished, minimally decorated, and set up with cable and Internet at move-in.”
But this is not just about price. The WeLive concept is about creating a strong sense of community within the building. Every floor, for instance, has some sort of common area to foster interaction – a space for yoga classes, a laundry room with a big pool table, and so on.
I am interested in seeing how this concept pans out because I’ve had discussions before with people in the industry about how condos/apartments might be programmed to feel a bit more like hotels. Years ago, I even spoke to a major European company about trying to pioneer a model like this.
Because there’s something very social about being in a hotel – something that I really like. You can walk down to the lobby bar by yourself and you never know who you might meet. That’s not really the case in many multi-family buildings.
Now, part of that might have to do with the fact that people tend to be more open when they travel. But maybe WeLive can help create that kind of social interaction within the apartment building. I think that would be a positive thing.
Amy Bath needs to leave comments here on ATC more often because she has great feedback and insights.
This morning she tipped me off to a brand new co-working space on the east side of Toronto called East Room. If you haven’t yet heard of it, I would encourage you to check out their website. They’re in a gorgeous heritage building along the Don Valley and they seem to have executed really well. I love their design aesthetic.
//platform.instagram.com/en_US/embeds.js
They currently offer two different memberships: a resident membership ($500/month) and a club membership ($250/month).
This is exciting to me because I have a soft spot for both good design and the east side of Toronto. But probably more importantly, it speaks to the changing nature of work and the workplace, as well as to the shifts in how space is being consumed.
Co-working spaces are, of course, blowing up all over the world from Philadelphia to Berlin. The internet has empowered new ways to freelance and make money, and these kinds of spaces are really a result of that. Because even though it’s entirely possible for many of us to work remotely at home, we still crave the social interaction that comes from being within an office environment. And that’s a big part of what these spaces are. They’re a social fabric.
Amy’s hope is that condos will eventually start including amenity spaces that are similar to co-working spaces, and I think that’s a really interesting idea. The challenge, however, is that most developers today (and property managers) aren’t equipped to operate these kinds of environments.
But maybe it’s only a matter of time before some do become equipped, because I’m sure we’re going to see more, not less, of these kinds of urban spaces.
Images: @eastroom_
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