In Chinese culture, certain numbers — like 4 — are generally considered unlucky because of how they sound. I don't speak Mandarin or Cantonese, but as I understand it, 4 sounds similar to "death." And this is even more the case in Cantonese.

Four sounds exactly like death, fourteen sounds like "definitely die," and forty-four is the equivalent of "die, certainly die." (Please correct me if I'm wrong.) It is for this reason that in certain real estate markets, and in particular Cantonese-speaking markets like Hong Kong, 4-related numbers are often avoided whenever possible.

This can also be the case in other markets. Before we launched sales for One Delisle, the team made the decision to be mindful of this superstition and skip floors 4, 14, and 44. The result is that the homes on floor 4 became suite 501, 502, 503, and so on, and the building itself went from having 44 floors to 47 floors.

We did this so that nobody would be buying on the "die, certainly die" floor, and so from a marketing perspective, I think these strategies can make a lot of sense.

But what I would also say is that, from a development perspective, you should avoid this whenever possible. It adds coordination complexity. What we saw happening early on was that someone would say suite 501, and then you'd have someone else question whether they were talking about the suite on architectural/construction/legal level 5 or the suite on marketing level 5.

To solve this, we had to be extremely draconian about how levels and suite numbers were allowed to be communicated. Firstly, there's no such thing as a "legal" suite number. Suite numbers are purely a marketing thing — a number that goes on a front door. The legal description of a condominium suite involves a legal level and a legal unit.

So what we did was call a meeting and tell everyone the following: Any and all communication regarding suites needs to include the legal level, legal unit, and suite number, and failure to use all three numbers means you will be liable for any mistakes. We then updated the drawings to reflect this nomenclature.

Building buildings requires some assholes.

My first boss used to tell me that development is the closest thing to being in the military. Never having been in the military, I can't say whether this is accurate or not, but it should give you an indication of what it can feel like to build. Sometimes skipping floors is just what you need to do. But if you can avoid it, it's one less thing you need to be an ass about.

Cover photo by Christian Lue on Unsplash

French photographer and graphic designer François Prost has a new photo series out that I thought I would share with you today. It’s called “Paris Syndrome” and I discovered it via CityLab.

What the series does is visually compare Paris to a housing estate in Hangzhou, China called Tianducheng, which was designed to be a replica of Paris. Tianducheng even has its own Eiffel Tower, though this Chinese version is only 108m tall and the French original is 324m.  

Still, in many of François’ photos, you may find it difficult to distinguish between the two (provided you ignore the Chinese people and the Chinese signs). The neighborhood was initially a ghost town, but apparently it’s now starting to fill up.

The reason I mention this photo series is because it reminded me of the day that I spent in Macau last week. I’m not much for gambling – and Macau is firmly the gambling capital of the world with revenues that greatly exceed Las Vegas – but I was curious to see it.

Similar to Hong Kong, Macau is a Chinese Special Administrative Region with a lot of autonomy. But from 1557 to 1999 it was under Portuguese administration. And so historically it has been home to this very unique Eurasian culture spanning everything from food to language. 

I say “historically” because the Macanese and their Patuá language – which is supposedly a blend of Portuguese, Cantonese and Malay – seem to be on the brink of extinction. 

Today it’s all about the casinos. And the demand is firmly coming from mainland China. In 2016, 90% of Macau’s 31 million tourists came from there.

I fully appreciate the demand drivers, but I struggle to understand the allure of replicating and bastardizing attractions from other places. Macau also has an Eiffel Tower, as well as a Venetian (like Las Vegas). You can go for gondola rides in its canals.

The more interesting part for me was the historic center of Macau with its Portuguese paving on the sidewalks. But maybe that’s just me.

Image: François Prost