Daily insights for city builders, delivered every morning at 6 AM ET. I’m Brandon Donnelly — a Toronto-based real estate developer and founder of Globizen. I’ve been writing here since 2013.
“Everything should be made as simple as possible, but not simpler.” I’m not exactly sure who this quote is attributed to — maybe Einstein — but regardless, I love it. I’m a big fan of simplicity.
I have a cookbook in my kitchen by Jamie Oliver where each recipe contains no more than 5 main ingredients. There’s a picture of the 5 ingredients, a picture of the final product, and a short explanation about how to make it. It’s my favorite cookbook (and also my only cookbook).
When I go to a restaurant I prefer to see a short menu rather than a long menu. Not only because it’s easier to make decisions that way, but because I have little confidence that a restaurant with an interminable menu can make that many terrific dishes all at once.
And in architecture school, I remember being taught that every design project should really only have one principal idea. If you have two ideas, that’s probably one too many. Distill it down. Clarify the idea that you’re trying to communicate.
Because here’s the thing about simplicity: it’s usually more work to make things as simple as possible, but not simpler. It takes effort. It takes iterations. Whether that be in cooking, design, or in writing.
But once you’ve got it, simplicity is a beautiful thing. And it also greatly increases the chance that somebody will actually remember the message that you’re trying to get across. Five ingredients. A short menu. And one architectural idea. That’s all it might take.
The most popular post on this blog is this one here called, “What real estate developers do and why I became one.” This post alone has been responsible for a good chunk of the organic traffic that this site receives since I wrote it back in 2014. If you search for “real estate developer” in Google it usually comes up on the first page.
Probably because of this post, the number one question I receive in my inbox is about how to become a developer or how to transition into development from some other discipline. Usually this comes from someone who is early on in their career and/or is in architecture (which is not surprising given my background as a fake architect).
I have tried to respond to this question publicly and at scale with a number of different posts. But many of you probably haven’t seen them before, and so I figured it would be a good idea to summarize some of them here (they’re usually tagged with “developer dirt“):
If you’re looking for a more succinct summary of what to do, here is what I would suggest to you. You basically have three options.
1) You can convince someone to take a chance and hire you, even though you likely don’t have any development experience. Maybe you have a background in something relevant such as real estate law, architecture, or politics (good). Or maybe you don’t (less good). Either way, the best way to position yourself is to understand what it is that developers do and figure out a way to create value for them from day one. You want to be in a position to say, “Yeah, I know I don’t have any direct development experience, but I can do X, Y, and Z for you starting today and I think that would be helpful to you for the following reasons.”
2) Get a relevant degree. I’m thinking an MBA in real estate or some sort of master’s in real estate development. The reality is that the development business has, in many ways, become more institutionalized. It has gone, though obviously not entirely, from rich private families developing with their own balance sheets to more institutional capital sources, such as pension funds. Because of this, there are going to be hiring managers out there who need to check off certain boxes. For example, does this person have a real estate degree? This may make it harder for someone to take a chance on you if you don’t have the right experience and/or credentials.
3) Just go out and do it. Despite becoming more institutional, the development business remains, in my view, a deeply entrepreneurial endeavor. You have to be able to problem solve and you have to be creative. The best developers I know don’t focus on can’t, they focus on how. Because there are too many obstacles in this business. A can’t mentality wouldn’t get you very far. So consider renovating a triplex, building a laneway suite, or doing something else that allows you to take a piece of real estate and create some additional value. Because that’s all that development really is at the end of the day.
If you found this post useful, please consider sharing it with someone that you think would benefit from it. And if there are other topics that you would like me to cover (or cover in more detail), please feel free to leave a comment below or to at me on Twitter. I prefer Twitter over email because it forces brevity. Happy Canadian Thanksgiving, all.
Social media, as we all know, isn’t all that real. Photos are cropped, edited, and distorted all the time. But that’s kind of how things work these days and it’s not just on social media. Back in 2014, it was revealed that about 75% of Ikea’s catalogues were made up of computer generated images. It’s simply a lot faster to do that than stage a bunch of spaces for photoshoots. Fast forward six years and Ikea is now taking it a step further by integrating “digital influencers” into their ads. Here’s what that looks like:
This particular campaign was done to promote a new store in Tokyo’s Harajuku district. And it features a popular digital influencer known as Imma. This is my first foray into the world of digital influencers, but Imma is apparently popular enough to have some 265,000 followers on Instagram. What I have just learned is that a real human is first photographed and filmed for all of this content. Imma’s digital head is then transplanted onto said content. That’s how these digital influencers are created.
It all feels very Japanese to me. It also feels a bit like the starting premise of a great Black Mirror episode. But on the other hand, is it really all that different from the highly doctored content that already graces the internet?
Population growth — so, immigration — is a crucial demand driver for the real estate industry, and for the growth of the overall Canadian economy. Last year, Canadian immigration averaged about 28,400 people per month, according to a recent equity research report (on the apartment sector) by TD Bank. The total number for 2019 was 341,175 people.
Not surprisingly, this number fell off in March of this year with the closing of our borders. In March, immigration declined to 18,560 per month and bottomed out in April with only 4,135 immigrants being admitted to the country. This has no doubt been a factor in some of the rent softening that we have seen in the multi-family space.
While it’s unlikely that Canada will meet its 2020 target of 320,000 to 370,000 new immigrants, it’s important to note that we have seen a fairly swift recovery (see above). In June of this year, the number rebounded to 19,175 new immigrants. And I’m certain that most of this cohort still went straight toward our biggest cities.
It’s also important to keep in mind that Canada’s three-year goal (2020-2022) remains 1 million new immigrants. TD is of the opinion that this target is still attainable, as this “short-term immigration headwind” is likely to flip into a tailwind once our borders become more porous and we get to the other side of this pandemic.
Looking back on this post from earlier in the week, I think it’s pretty safe to say that you could bucket this immigration blip into (1) short-term dislocation. It is not a (3) long-term structural change. Canada remains one of the greatest countries in the world. We will continue to attract smart and ambitious people from all around the world, and most will want to settle in our urban centers.
All of this, of course, will be good for the real estate industry and will be vital to the strength of the Canadian economy as a whole.
Back in 2008, I was living in the United States. And at that time, during the financial crisis, I remember people positing that the US wouldn’t be able to build another commercial office building for at least the next twenty years. That’s how bad things felt. People were panicking. But of course, that never happened. Yes, it took some time for real estate values to recover and for people to deleverage, but ultimately things did recover. New buildings were built and new ideas flourished.
In fact, I’ll never forget what a close friend of mine said to me a few years after that moment in 2008. He said to me, “you know what Brandon, the crisis was probably one of the best things to happen to me. It meant that I couldn’t find a job and I was forced to start my own company. I probably wouldn’t have done that otherwise.”
Today, we’re living through a different kind of crisis with its own set of uncertainties. Some, or perhaps many, seem to think it could lead to the demise of cities, similar to how our last crisis was supposed to lead to the demise of new office buildings (at least for a period of time). It’s easy to get caught up in narratives and headlines at times like this. And there are always ways to convince ourselves that this time might be different. Sure, we’ve had pandemics before, but previous generations didn’t have the tech that we have, right? Perhaps.
The challenge is that we’re all trying to decode how much of what’s happening today is related to (1) short-term dislocation, (2) trends that were already happening and just got accelerated, or (3) durable and long-term structural changes. My own view is that the post-mortems will reveal more of (1) and (2), as opposed to (3). And that will mean that some of us have maybe been making long-term decisions (flee the city) based on short-term dislocation (a 1-2 year health crisis).
Of course, I could be wrong. But it’s what I believe and what I have conviction around.
Headlines are designed to target what Seth Godin and others refer to as our “lizard brain.” That being the primitive part of our brain that tells us when we’re, among other things, scared, hungry, fearful, and horny. What excites the lizard brain is not a headline saying that everything will probably be just fine. What excites the lizard brain is a headline saying that everything is utterly broken and a new paradigm is now upon us — pay attention or perish.
It’s for this reason that I think it can be helpful to pause and ask yourself: “What is it that I truly believe?”
Here’s a weekly round up of links and articles that you may find interesting. The topics cover the sorts of things that we usually talk about on this blog.
The latest Mackay Laneway House update is now live on the Globizen Journal. The ground floor steel is complete, with framing currently underway. The post has some background on the challenges faced in order to get to this stage.
Brick comparison. Here’s a recent tweet of mine. I’m curious if any of you can tell the difference between these two brick finishes and if you have a clear preference. One of them is stamped concrete and the other is real brick (precast concrete with brick slips).
Pools as art. Apparently this is a trend right now, but it’s not necessarily a new one. Pablo Picasso accidentally created one when he “signed” the bottom of one in Spain back in the early 1960s. A pool would be fun right now. [FT paywall]
Alley house in King’s Cross by architect David Adjaye is currently on the market for £6.5 million. Lots of black. I love the mint green room with the exposed concrete ceiling. Oh, and there’s a pool.
Nightclubs are, not surprisingly, really struggling. Most have been closed since March. Unlike restaurants, you can’t really hack together a solution with outdoor dining, heat lamps and takeout. They’re predicated on people being proximate to each other. [Sorry, another FT paywall]
Monocle has just published a new book about “gentle living.” It’s a guide to “slowing down, enjoying more and being happy.” I’m trying to do more of this, or at least be more mindful about it. It doesn’t always/usually work. Perhaps I need this book.
“Decade of the home.” Opinion piece about the current desire for suburban over urban locations. If you’re a regular reader of this blog, you’ll know that I am steadfast in my belief that urban life is going to prove to be incredibly resilient on the other side of this.
McKinsey report about the impact that lockdown is having on digital adoption, e-commerce penetration, and the overall customer experience. You’ll need to enter some information in order to download the PDF, but it’s free.
I just finished watching the Raptors beat the Boston Celtics and tie up the series in double overtime, and now it’s quite possible that I may not be able to sleep for the next three days.
My favorite inbound text of the evening was this one here: “I could run 30km right now. I won’t. But you get it.” I most certainly do.
There’s something so special about seeing Lowry do things like this:
Recent job posting data from Indeed has revealed a bit of a paradox. The metro areas where more people are able to work from home — i.e. tech hubs and finance centers — have experienced larger job posting declines compared to all other US metros, as well as to tourism destinations such as Las Vegas and Orlando.
We know that the hospitality and tourism sector has been the hardest hit by the current environment. But that doesn’t appear to be the biggest driver for overall job losses. In fact, one of the key takeaways is that job losses between February and June 2020 look to be correlated with metro size. That is, the bigger the city, the greater the job losses (% change).
So what’s going on?
Well, according to Indeed, it’s important to look at the local job mix. In “work-from-home metros” like Seattle, San Francisco, and Boston, there has been a relatively high percentage of people who were able to quickly transition to working from home. This is reflected in the anonymized mobile-device data for these cities. More people at home. Less mobility. And a seemingly stronger adherence to social-distancing protocols.
The problem with this outcome is that it crushes most of the in-person sectors and businesses that relied on this workforce moving about the city — things like food prep and beauty & wellness. I mean, just think about all of the food businesses that survive off lunches in a CBD. According to Indeed, it is these sorts of local economic connections that have really been driving the declines in job postings and overall payroll employment during lockdown.
Back in February, I shared a presentation by Benedict Evans about the macro and strategic trends that have been playing out in the tech industry. (Of course, the potential impacts go well beyond tech.) Well that was February and lot has happened since then. So he has updated a bunch of his slides and it is now called, “Tech and the new normal.” We know that things have changed, but we don’t know what things will really look like when this is all over — and which changes will have durability. Benedict doesn’t necessarily prognosticate in his presentation, but he does provide valuable historical context and some great data. So there are a lot of conclusions that you might be able to draw from it on your own. It’s also my kind of slide deck. Not a lot of text. Lots of graphics/diagrams. And really only one key takeaway per slide. Here you are.
A good friend of mine, who is also in the industry, once described real estate development as a three-legged stool. In order to develop, you really need three things: expertise, capital, and a site (i.e. land). This probably seems fairly obvious. I mean, you need to know what you’re doing, you need the money to do it, and then you actually need a place to build. But as simple and as obvious as this may seem, there are barriers to entry. Real estate is a capital intensive industry. And despite what the general public seems to believe about the pockets of developers, most are raising outside capital.
The thing about this three-legged stool is that you don’t necessarily need to have all of the legs at once, and in many cases you won’t. If you have two of them in place, it’s usually feasible to figure out and get the last one. For example, if you know what you’re doing (expertise) and you have a site (owned or “under control”), then presumably you have a development pro forma that makes some economic sense. And with those things, you generally should be able to find the capital that you need to execute on your project.
I’ve also met people who have managed to build this three-legged stool starting with only one leg. They didn’t have much development experience or capital connections, but they learned enough to figure out how to value development land. They then went out and started knocking on doors, eventually putting together a development assembly. They then took this assembly to developers (people with expertise) and the stool eventually got built. Starting with only one leg just means you’re going to have to work harder to fill in the others.
A one or two-legged stool won’t stay upright on its own. But hustle will hold it up temporarily while you figure out a creative way to attach the missing leg(s).
