The Addresses is a new hospitality brand that offers up beautifully designed custom houses for rent in the Algarve region of Portugal. Designed by Lisbon-based architects, atelier RUA, the company's initial houses include a former fish warehouse that was renovated with both modern and traditional Portuguese touches.
Alongside these retreats, the company (by way of a partnership with Studio Stories) also offers its guests curated "experiences." This is all part of the company's focus on culture, architecture, and hospitality.
I am a big fan of these design-forward hospitality companies, which offer experiences that you could probably describe as existing somewhere between a traditional hotel and an Airbnb. Similar to the latter, they are decentralized and they are focused on authentic and local experiences.
But they also come with a particular set of sensibilities -- and perhaps some consistency -- that you could argue starts to reflect your favorite hotel. Another more local example is Canadian-based Hinter, which I discovered and blogged about last fall.
When I checked this past winter, Hinter's houses were booked up several months in advance. This tells me that there's more than a few people who are hungry for these sorts of travel experiences. At the same time, I think it speaks to the tremendous value that you can create with beautiful architecture and design.
A few weeks ago Surface Magazine interviewed Ian Schrager. If you don’t know who Ian Schrager is, you should look him up. He started Studio 54 in New York (along with Steve Rubell) and is largely credited with inventing the boutique hotel genre. His latest project is Edition Hotels, which launched in London in 2013 and in Miami in 2014.
What I found particularly interesting about the interview are the “serious snafus” that Edition experienced at the outset. There was a project in Waikiki and a project in Istanbul. Both failed. Here’s a guy who invented the genre and had partnered up with Marriott to pioneer a new brand. And it wasn’t until Edition London that they were able hit their stride.
I say all of this not to poke fun at their failures. Nobody should do that. Poke fun at not trying instead. My point is the exact opposite. To create something new and amazing, such as Edition, you often have to subject yourself to a few scrapes and bruises along the way.
I took the above photo at The Miami Beach EDITION. I know it’s no longer the newest hotel on the strip, but as far as design is concerned, it’s probably my favorite. I love the interiors. It feels quintessentially Miami Beach to me. The lobby is white and minimal, but at the same time there’s a tropical warmth to it.
The interiors were done by the Toronto and New York-based Yabu Pushelberg. If you haven’t been, here and here are some photos of the hotel. Before EDITION, the building housed the Seville Beach Hotel. As should be the case, some of that hotel’s original details were preserved in the renovation.
