As far as I know, there are now at least two mercury-like and bean-like public art sculptures in the US by Anish Kapoor. The first is, of course, in Chicago's Millennium Park (pictured above). Commonly referred to as just "The Bean", the sculpture was dedicated in 2006 and, since then, has gained international fame as a solid place to take a selfie.
But as of this year, there is now a second "mini-bean" in New York's Tribeca neighborhood. Sitting literally underneath 56 Leonard (a residential tower designed by Herzog & de Meuron), this bean varietal was first announced in 2008, but has taken a few years to be completed. The building itself was completed about 5 five years ago.
It turns out though, that all beans are not made equal. Here's some initial feedback from Bloomberg CityLab's Kristin Capps:
New York’s half-bean feels half-baked: a disappointing imitation for the city and a franchise play by the artist. For New York to install the lesser version of a Chicago icon reeks of second-city status. And while the original sculpture is still a treasure, the second iteration feels like a monument from 20 years ago — because it is.
But it's all perception. If Chicago's bean had never been unveiled in 2006, and this was the first shiny urban selfie bean, then I'm sure we'd all be headed to Lower Manhattan with our phones. But instead, here we are talking about how it "reeks of second-city status" and how it is the "eyesore that no one asked for".
It's all very fascinating if you think about it. And it's a perfect example of why blockchains are proving to be so valuable in the world of art. Because with art, provenance and authenticity are everything. You need to know where it came from, who made it, and that it's scarce. And as we can see here, it can be the difference between loving a bean and hating a bean.
Photo by Wicker Woodsong on Unsplash
Yesterday I tweeted this picture out from Chicago:
I love this big bean. What do you think the ROI is on this piece of public art? pic.twitter.com/TXXZcju9nb
— Brandon G. Donnelly (@donnelly_b) August 16, 2014
//platform.twitter.com/widgets.js
Many of you, I’m sure, have seen this public sculpture before, either in person or somewhere online. It’s called Cloud Gate and it’s by Anish Kapoor – though its nickname has become, quite simply, the bean.
Given that it’s been a hugely successful piece of public art, I asked what people thought the ROI of it might be. Obviously I wasn’t expecting any sort of number, but I wanted to draw attention to the fact that the right kind of investment in public art can pay huge dividends. Oftentimes we, developers and others, don’t think of it in this context though.
And it’s probably because it’s so hard to figure out what those dividends might be. What's the value of a big recognizable bean that everyone around the world associates with your city? But if you think about it, it’s not that different than a corporate logo that everyone knows is yours, which is why I’m interested in the branding of places.
However, as Gil Meslin rightly pointed out in his tweet storm response to my tweet, it’s hard to consider the bean investment in isolation. I mean, the whole point of the bean is to reflect the surrounding urban landscape. So if it wasn’t for the larger Millennium Park investment and the beautiful historic buildings along Michigan Avenue, maybe that bean wouldn’t be the bean that it is today.
Ultimately, that just makes coming up with any sort of defensible ROI even more difficult. But that shouldn’t deter us. Because as I’ve said before, just because you can’t measure or prove it (right now), doesn’t mean it isn’t a good idea. In this case, I think it’s pretty clear that this bean has been a hugely successful investment.