Apple announced a number of new products and services this week, including Apple TV+ and a new Apple credit card, which will initially only be available in the US.
I thought this topic would make an interesting follow-up to my recent post about whether cities should be banning cashless businesses so as to not discriminate against the "unbanked."
Because embedded in the above credit card is the following cashback reward structure:
Subscribe
Support Brandon Donnelly
Support this publication to show you appreciate and believe in them. As their writing reaches more readers, your coins may grow in value.
Top supporters
1.
0xdb8f...bcfd
4.5M
2.
jcandqc
4.1M
3.
baldinini
941K
4.
partytime
939K
5.
jimmyyyy
918.6K
6.
witcher01
898.8K
7.
kualta.eth
869.1K
8.
Brandon Donnelly
702.4K
9.
ZORG
487.3K
10.
nftmatrix
170.5K
Apple Event - Brandon Donnelly
3% back on Apple purchases
2% back on purchases made with Apple Pay (iPhone)
1% back on purchases made with the (optional) physical card
And so what this "card" will do is pay you to always use your phone. The cashback reward system is also instantaneous and you'll be able to spend that Daily Cash (that's the name) just like you would actual cash.
Do you think this would change how you pay for things? I think for most people it will.
Today was Apple’s big “Spring Forward” event. We already knew the Watch was coming, but now we know that it’ll be available for sale on April 24, 2015 and that their high-end “Edition” line will start at just $10,000.
Within the tech community, there are mixed opinions when it comes to the Apple Watch. Some think it’ll be a total flop. Some think it’ll be the next iPhone. And some think it’ll do reasonably well, but that it just won’t be the next category killer for Apple.
I personally think it will do really well.
I think there are enough use cases for which looking at your wrist is a better experience than pulling out your phone – particularly for quick glance activities. Think payments, transit fares, airline tickets, location-based notifications, and so on.
However, one of the big challenges for Apple Watch will be that they’re trying to replace an entrenched fashion piece. So not only is Apple trying to solve a problem that most people didn’t know they had, but they’re also trying to get people to give up their Movado or Patek Philippe – which is why they created a super high-end line.
Whatever the case may be, I plan to pre-order a Watch next month (just the regular one, not the $10,000 one).
I’m excited to try the health features (it’s a passion of mine). I’m excited to see what kind of data this new device generates both for me personally and in aggregate. And I’m excited to see what clever software developers end up creating for this new platform. Because that’s where the real potential lies.
It might not seem like a big deal to move a computer from your pocket to your wrist (assuming people are willing to do that). But I think we’ll all be surprised at what kind of new ideas that generates.
Hopefully I’ll soon be able to board a Toronto streetcar and tap my wrist to pay the fare. That would certainly be a civilized way to travel.
What about you? Do you plan on buying an Apple Watch?