This is a great idea:

It is a bicycle light – by a London-based company called Blaze – that forward projects a bicycle symbol 6m in front of you as you ride. It also has a really bright white light.

They will be (or have been) installed on London’s entire bike-share fleet and they are currently being piloted in New York City. Here is a video of it in action.

One of the things I always watch for when I’m cycling is being in a car’s blindspot. Signalling seems to be a dying art, so you never know when someone might turn into you. If this light is able to project in front of the car and signal to the driver that a cyclist is nearby, then I could see this being a big safety improvement. Of course, this is just one scenario where a light like this might be helpful.

Have any of you tried it?

Image: Blaze