Yeah, I can't say I'm excited to try this. Japan Airlines has just launched a new year-long pilot allowing its passengers to reserve and rent clothes. The way it works is that you tell them what you're traveling for and then you get something like a "spring/fall x smart casual" variety pack delivered to your hotel or Airbnb.
The clothes, which look something like this, are a mix of excess stock and second-hand stuff, and so it is being positioned as a more sustainable choice. You're both using clothes that might otherwise go to waste and you're reducing the amount of weight that you're traveling with. (You still need to bring your own underwear.)
And this could add up:
The site handling the clothing rental system claims that a 10kg reduction in a flight passenger’s luggage results in an estimated 7.5kg reduction in carbon dioxide emissions. A 7.5kg reduction in CO₂ emissions, it adds for reference, is the equivalent of forgoing using a hairdryer for 78 days (based on an average use of 10 mins per drying session).
I suppose this could also be positioned as a convenience: why lug a suitcase full of clothes around when you can just reserve what you want and have it waiting for you at your hotel? But I also suppose that you need to be okay wearing well-used clothes. Maybe this matters less, though, if the clothes are really nice and fashionable?
I don't know. It'll be interesting to see if there's a market for this.
I would also say that even though I may not be excited about rental clothes, I take great pride in packing efficiently for travel. Unless I'm going snowboarding, I basically do not check a bag. I can do 2 weeks just fine with a carry-on and, to be honest, there's something liberating about reducing your belongings to only what is necessary.
So who knows, maybe bringing only underwear and toiletries would be even more liberating.
