It won't surprise many of you that, according to this recent data from Pew, about half of Americans now get their news at least "sometimes" from social media. Meaning, half consume the news either "sometimes" or "often" through social media, and the other half do it "rarely" or "never".
What may be more interesting, though, is how much TikTok has jumped over the last three years. 43% of its users now "regularly" use it to get the news. This is roughly inline with Facebook and second only to X:
Also interesting:
Different networks seem to have clear gender biases. Facebook is women. Instagram is women. X is men. TikTok is women. Reddit is men. And Nextdoor is men. There also seems to be a racial bias that I wouldn't have necessarily expected.
If you market on social media, you may want to give some thought to these charts. For the full Pew fact sheet, click here.
