2 storeys not 12

I came across this poster -- related to this development application -- over the weekend:

And I think it raises a number of important questions:

• Is 2 storeys appropriate for next to a subway station and next to an existing mid-rise building?

• Is a mid-rise building truly unprecedented in this context? See below.

• Are mid-rise homes inappropriate for "residential streets?"

• How does building height factor into flood plain concerns? Wouldn't lot coverage be more relevant?

• And when does a mid-rise become a "high-rise?"

For more context, here's the proposal and its immediate surroundings:

I fully appreciate that there's little incentive to support new development in a place where you already live -- even if you happen to live in a similarly-scaled building across the street. And I am sure that I'll receive a number of emails following this post.

But optimizing the use of land around our existing transit stations is one of the best things we can do as city builders.

Update: I have redacted the contact information on the above poster.