# Why confidence is so important in ______

By [Brandon Donnelly](https://brandondonnelly.com) · 2018-05-29

blogging, capital-raise, confidence, fund-raising, mark-suster, raising-capital, raising-money, tech, uncategorized, value-of-confidence, venture-capital

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Those of you who are regular readers of this blog know that I like to [incorporate tech into the topics I cover here](http://brandondonnelly.com/post/164598422048/why-i-write-about-tech-on-my-city-building-blog) and that I follow a lot of venture capitalists. 

Well, I was reading Mark Suster’s recent post on [why confidence is so important in (venture capital) fund raising](https://bothsidesofthetable.com/why-confidence-is-so-important-in-fund-raising-5cae43faabf3) and immediately thought that this audience may also find it interesting.

Maybe you’re trying to raise money for a real estate development project. Maybe you’re trying to start a small business. Or maybe you’re just interested in human psychology.

Here’s an excerpt from the post:

> _But confidence is CRITICAL in fund raising. Investors are human and humans want what they can’t have and what they perceive other people want. It’s human nature —_ [_just read Cialdini_](https://www.amazon.com/Influence-Practice-Robert-B-Cialdini/dp/0205609996/ref=sr_1_3?ie=UTF8&qid=1526866477&sr=8-3&keywords=cialdini+persuasion) _and others on this topic. We don’t think we work that way, we do. If you don’t act in demand, people will subconsciously know you’re not in demand._  

It reminds me of one of my favorite lines from one of my favorite movies (which I have posted before on this blog):

> _“Now the trick is that we gotta look like we don’t need this shit and they give us the shit for free.“ -_[_Mike Peters_](https://t.umblr.com/redirect?z=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FSwingers_%281996_film%29&t=MjhmNjlhYjkxNzg1NWUwNDkxMmM4MjE1YjljOTIxZmYzODkyOTZlZCxmZDlYdkJLZA%3D%3D&b=t%3Aq6J56CbdLUTOHhvoKh6ssA&p=http%3A%2F%2Fbrandondonnelly.com%2Fpost%2F165100212498%2Fmy-prediction-for-amazon-hq2)  

There’s a lot of truth to that.

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/why-confidence-is-so-important-in-______)*