# Who's going to disrupt real estate?

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2014-01-14
**Categories:** disruption, disruptor, gerber-kawasaki, real-estate, ross-gerber, tech, uncategorized
**URL:** https://brandondonnelly.com/whos-going-to-disrupt-real-estate

## Content

There’s an interesting article in Forbes (from last week) called, “Invest in the Disruptors of the Real Estate Industry.” It’s by Ross Gerber who runs a wealth and investment management firm out of LA called Gerber Kawasaki. He’s also a fellow Penn alum. I like the article because I agree with the problem he’s identified. The real estate market is imperfect and inefficient. We need a proper electronic marketplace. But I disagree with where he feels the solution will (or may) come from. I don’t think it’ll come from an incumbent like Zillow. They make money from agents and if they’re perceived to be driving down commissions, those customers are going to flee. Instead, I believe it’s going to come from a new entrant—a startup. And like most disruptors it’ll probably seem benign and, frankly, a bit crazy at first. Agents will dismiss it as a silly tool that will never cut into their business. But slowly and surely, that’s exactly what it’ll do.

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