# What’s in a sign?

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2017-01-20
**Categories:** built-environment, dan-pink, emotionally-intelligent-signage, seth-godin, signage, uncategorized
**URL:** https://brandondonnelly.com/whats-in-a-sign

## Content

The built environment is the environment that we create around ourselves. Signs are a part of that. Seth Godin recently posted this sign on his blog:It was seen at LaGuardia Airport. He then asked a few pertinent questions, dissecting the signs intent. Finally, he suggested the following reword:Hi. To keep this terminal clean, it’s closed to visitors from midnight until 4 a.m. every night. Ticketed passengers are always welcome.Which one do you prefer? Which one is clearer? Which one speaks to you with empathy? Dan Pink would call the reword: emotionally intelligent signage.

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