# Value creation gap

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2017-08-02
**Categories:** blogging, feels-risky, reblog, risky, seth-godin, uncategorized, value-creation
**URL:** https://brandondonnelly.com/value-creation-gap

## Content

Here is a good follow-up to yesterday’s post about Ian Schrager and Edition Hotels. It’s a short post by Seth Godin that I’m going to reblog here in full:The gulf between “risky” and “feels risky” is huge. And it’s getting bigger. It turns out that value creation lives in this gap. The things that most people won’t do (because it feels risky) that are in fact not risky at all. If your compass for forward motion involves avoiding things that feel risky, it pays to get significantly better informed about what actually is risky.I like this distinction, a lot. I’m traveling for work right now, which is why you may be noticing shorter than usual posts. But stay tuned because I’ll be making a big announcement later this week on the blog.

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