# The new normal, whatever that is

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2020-07-06
**Categories:** benedict-evans, business, economics, macro-trends, new-normal, presentation, slide-deck, tech
**URL:** https://brandondonnelly.com/the-new-normal%2C-whatever-that-is

## Content

Back in February, I shared a presentation by Benedict Evans about the macro and strategic trends that have been playing out in the tech industry. (Of course, the potential impacts go well beyond tech.) Well that was February and lot has happened since then. So he has updated a bunch of his slides and it is now called, "Tech and the new normal." We know that things have changed, but we don't know what things will really look like when this is all over -- and which changes will have durability. Benedict doesn't necessarily prognosticate in his presentation, but he does provide valuable historical context and some great data. So there are a lot of conclusions that you might be able to draw from it on your own. It's also my kind of slide deck. Not a lot of text. Lots of graphics/diagrams. And really only one key takeaway per slide. Here you are.

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