# The most Instagrammed wall in Los Angeles

By [Brandon Donnelly](https://brandondonnelly.com) · 2017-05-22

attention-economy, instagram, la, los-angeles, melrose, melrose-avenue, paul-smith, pink-wall, pinkwall, uncategorized

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![](https://storage.googleapis.com/papyrus_images/033d40a4295674b04946880bb3f85189.jpg)

So it turns out that what may be missing from your city is just a bright candy pink wall.

I was walking along a stretch of Melrose Avenue today that didn’t seem to have all that much going on. But then I came across a bright pink building with a subtle Paul Smith emblem near the top corner. I like Paul Smith and so I decided to pop in.

But as I turned the corner, I was greeted by throngs of millennials all posing for photos along the building’s west face (read: lots of afternoon sun). Here’s a snap of what that looked like:

![](https://storage.googleapis.com/papyrus_images/20389e4c0afab0fc958e146c33a3ae00.jpg)

Once inside, I was quickly told that [the pink wall is the most Instagrammed location in all of Los Angeles](http://www.atlasobscura.com/articles/in-a-city-of-murals-the-simplest-one-stands-out). I’m not sure that’s factually true, but I’m going to say it’s up there. A quick review of [#pinkwall](https://www.instagram.com/explore/tags/pinkwall/) seems to suggest that.  

What I find interesting is the simplicity of it all. It’s a pink wall. And people love it. If you believe that we are now living in an attention economy, then perhaps you ought to find or create your own version of a candy pink wall.

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/the-most-instagrammed-wall-in-los-angeles)*