# The great unbundling

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2021-02-11
**Categories:** amazon, benedict-evans, business, ecommerce, logistics, macro-trends, retail, tech, tech-trends
**URL:** https://brandondonnelly.com/the-great-unbundling

## Content

Every year, Benedict Evans publishes a presentation about the "big macro tech trends" impacting the global economy. They are always excellent and I usually share them here on the blog. It's also becoming harder and harder to differentiate tech trends from the rest of the economy, and so in many ways this is just a presentation about important macro trends. In this year's presentation, he focuses on the "unbundling" of retail, ecommerce, advertising and TV; China and the end of the American internet; and a few other timely topics. To view the presentation, click here. Benedict also delivered this same presentation at a recent event by Protocol and Nasdaq (video link) in case you'd prefer to consume the content that way.

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