# Pulling the future forward

By [Brandon Donnelly](https://brandondonnelly.com) · 2024-10-20

business, development, elon-musk, entrepreneur, entrepreneurship, innovation, real-estate-developer, scott-galloway, tesla

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I like the way that Scott Galloway describes entrepreneurship [in this recent post](https://www.profgalloway.com/tesla-wtf/) about why he's bearish on Tesla:

> _Entrepreneur is a synonym for salesperson, and salesperson is the pedestrian term for storyteller. Pro tip: No startup makes sense. We (entrepreneurs) are all impostors who must deploy a fiction (a story) that captures the imagination and attracts capital to pull the future forward and turn rhyme into reason. No business I have started, at the moment of inception, made any sense … until it did. Or didn’t. The only way to predict the future is to make it._

He then goes on to describe the difference between an entrepreneur and a liar:

> _This is not the same as lying. There’s a real distinction between an entrepreneur and a liar: Entrepreneurs believe their story will come true, as they are laser-focused on making it true. A liar, well, they know they’re misleading people with false data. Usually for money (i.e., fraud). This is where Tesla turns gray._

Scott continues to say things about Elon and Tesla. But that's not the point of today's post.

The point I would like to make is that real estate development is an inherently entrepreneurial endeavor. You need to be a salesperson and a compelling storyteller, because that's the only way you'll be able to create the future. And creating the future is what developers do.

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/pulling-the-future-forward)*