# Project Titan

By [Brandon Donnelly](https://brandondonnelly.com) · 2021-01-14

apple-car, bloomberg, electric-vehicles, hyundai, mobility, project-titan, self-driving-cars, self-driving-vehicles

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Apple's self-driving system and/or car project has been in the news again recently. Last month, [Bloomberg reported](https://www.bloomberg.com/news/articles/2020-12-21/apple-targets-autonomous-car-for-consumers-by-2024-reuters-says?sref=9hGJlFio) that the company was hoping to start production by as early as 2024. But this week, [projections were revised](https://www.bloomberg.com/news/articles/2021-01-07/apple-s-aapl-tesla-tsla-killer-won-t-ship-for-at-least-half-a-decade) and we're probably looking _at least_ 5 years. The details are pretty limited at this stage, as is typical of Apple (although [Hyundai has been saying things](https://www.reuters.com/article/us-hyundai-motor-apple/hyundai-says-in-early-talks-with-apple-after-electric-vehicle-tieup-report-idUSKBN29D02E)). It's also not clear whether the company is set on developing both an electric vehicle and a self-driving system, or just the latter. But the company has been hiring lots of engineers to work on the project, including a bunch of ex-Tesla employees. Supposedly, Apple now has "[several hundred engineers](https://www.bloomberg.com/news/articles/2021-01-07/apple-s-aapl-tesla-tsla-killer-won-t-ship-for-at-least-half-a-decade)" working on this initiative, most of whom are focused on the self-driving system part. Who really knows how and when this all unfolds, but I would bet that [software is going to continue eating the world](https://a16z.com/2011/08/20/why-software-is-eating-the-world/).

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/project-titan)*