# Mr. Robinson -- Architect as Developer

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2016-02-17
**Categories:** architect, architect-as-developer, architect-this-city, architecture, atc, athiscity, business-model, cities, design, design-matters, developer, innovation, jonathan-segal, real-estate-developer, real-estate-development, san-diego, uncategorized, urbanism, video
**URL:** https://brandondonnelly.com/mr-robinson-architect-as-developer

## Content

I first learned about the work of Jonathan Segal back when I was in architecture school. And he was somebody I immediately admired. At the time, I was struggling to figure out where I wanted to position myself between architecture and real estate development, and he was somebody who had seemingly figured it all out: he simply merged the two. For those of you who are unfamiliar with Jonathan Segal, he has made a name for himself by being a pioneer of the “Architect as Developer” business model. That is, he acts as both the architect and the developer/client. This business model isn’t going to suit everyone, but I suspect that we’ll see more of it in the future. Of course, it doesn’t just have to be an architect acting as a developer. It could also be an architect and a developer joining forces or some other permutation. Whatever the case may be, design and innovation are central to business today and that’s why I think this model will only become more relevant. Below is a short 3 ½ minute video about Segal’s latest project, called Mr. Robinson. It is located in San Diego. If you can’t see the video below, click here. [vimeo 155403927 w=500 h=211] If you’d like to see the typical floor plans or rent one of the apartments (they start at $2,400/month), click here. Now I’d be curious to hear your thoughts. Do you like the project?

## Publication Information

- [Brandon Donnelly](https://brandondonnelly.com/): Publication homepage
- [All Posts](https://brandondonnelly.com/): More posts from this publication
- [RSS Feed](https://api.paragraph.com/blogs/rss/@brandondonnelly): Subscribe to updates
- [Twitter](https://twitter.com/donnelly_b): Follow on Twitter

## Optional

- [Collect as NFT](https://brandondonnelly.com/mr-robinson-architect-as-developer): Support the author by collecting this post
- [View Collectors](https://brandondonnelly.com/mr-robinson-architect-as-developer/collectors): See who has collected this post