# More than 1 in 4 Americans now live alone

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2019-06-04
**Categories:** census-data, data, economics, household-data, household-size, housing, housing-size, urban-consumer, us-census-bureau, wall-street-journal
**URL:** https://brandondonnelly.com/more-than-1-in-4-americans-now-live-alone

## Content

The percentage of single-person households in the US has been steadily increasing since the 1960's (though the rate of increase has moderated in recent decades). As of last year (2018), 28% of Americans lived alone, according to the US Census Bureau. So about 1 in 4 households. This is in comparison to 13.1% of households in 1960. Here is a chart from a recent WSJ article on the topic:Not surprisingly, this is changing how marketers target households. Affluent, single-person households in urban areas have proven to be a boon to product makers because they tend to spend more per person and they tend to value time > money. Of course, this phenomenon also has implications for those of us who work as city builders. For more historical household tables from the US Census Bureau, click here.

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