# Marginal cost = 0

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2015-01-24
**Categories:** albert-wenger, architect-this-city, atc, athiscity, cars, digital-world, dld, driving, economy, industrial-real-estate, marginal-cost, mobile, products, real-estate, ridesharing, sidecar, smartphones, startups, talk, tech, technology, transit, transportation, uber, uncategorized, urbanism, venture-capital
**URL:** https://brandondonnelly.com/marginal-cost-%3D-0

## Content

Earlier this week I wrote a post called: The pull from services to products. And in it I made mention of the fact that part of what’s driving this pull towards products is that the marginal cost of servicing additional users or customers is almost nothing in a world of internet services and products. Well the reality is that this phenomenon is driving a hell of a lot more. It could – and probably will – fundamentally change almost all aspects of the economy. I know that sounds like a pretty audacious statement, but if you watch the following 10 minute talk by Albert Wenger (Union Square Ventures) you might start to feel the same way. He outlines 5 changes being driven by the fact that in the digital world, marginal cost = 0. The impacts go well beyond tech, capturing sectors such as transportation and industrial real estate. [youtube https://www.youtube.com/watch?v=sVEtTzlqsoE?rel=0] If you can’t see the video, click here.

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