# Marginal cost = 0

By [Brandon Donnelly](https://brandondonnelly.com) · 2015-01-24

albert-wenger, architect-this-city, atc, athiscity, cars, digital-world, dld, driving, economy, industrial-real-estate, marginal-cost, mobile, products, real-estate, ridesharing, sidecar, smartphones, startups, talk, tech, technology, transit, transportation, uber, uncategorized, urbanism, venture-capital

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Earlier this week I wrote a post called: [The pull from services to products.](http://brandondonnelly.com/post/108592266683/the-pull-from-services-to-products) And in it I made mention of the fact that part of what’s driving this pull towards products is that the marginal cost of servicing additional users or customers is almost nothing in a world of internet services and products.

Well the reality is that this phenomenon is driving a hell of a lot more. It could – and probably will – fundamentally change almost all aspects of the economy.

I know that sounds like a pretty audacious statement, but if you watch the following 10 minute talk by [Albert Wenger](https://twitter.com/albertwenger) (Union Square Ventures) you might start to feel the same way. He outlines 5 changes being driven by the fact that in the digital world, marginal cost = 0. The impacts go well beyond tech, capturing sectors such as transportation and industrial real estate.

\[youtube https://www.youtube.com/watch?v=sVEtTzlqsoE?rel=0\]

If you can’t see the video, [click here](https://www.youtube.com/watch?v=sVEtTzlqsoE).

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/marginal-cost-=-0)*