# Jack's: Let's reconsider our "users"

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2013-07-10
**Categories:** customer, jack-dorsey, uncategorized, user
**URL:** https://brandondonnelly.com/jacks-lets-reconsider-our-users

## Content

jacks:us·er /ˈyo͞ozər/ Noun 1. A person who uses or operates something, esp. a computer or other machine. 2. A person who takes illegal drugs; a drug user. Synonyms consumerDuring a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question. “Why… Jack's: Let's reconsider our "users"

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