# Jack's: Let's reconsider our "users"

By [Brandon Donnelly](https://brandondonnelly.com) · 2013-07-10

customer, jack-dorsey, uncategorized, user

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[jacks](http://jacks.tumblr.com/post/33785796042/lets-reconsider-our-users):

> > us·er  
> > _/ˈyo͞ozər/_
> > 
> > **Noun**  
> > 1\. A person who uses or operates something, esp. a computer or other machine.  
> > 2\. A person who takes illegal drugs; a drug user.
> > 
> > **Synonyms**  
> > consumer
> 
> During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.
> 
> “Why…

  
[Jack's: Let's reconsider our "users"](http://jacks.tumblr.com/post/33785796042/lets-reconsider-our-users)

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/jacks-lets-reconsider-our-users)*