# Hotel room as shop

By [Brandon Donnelly](https://brandondonnelly.com) · 2018-04-27

bathroom, bin, danish, denmark, design, design-philosphy, holger-nielsen, hotel, hotel-room, kasper-egelund, kitchen, shop, sweden, uncategorized, vipp, wilderness

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![](https://storage.googleapis.com/papyrus_images/6811aa6a57b4d80e3df75f88db45ebf6.jpg)

Vipp is a 3rd generation family-owned Danish company that makes everything from kitchens and lighting to prefab homes. But it all started with a pedal-controlled waste bin that Holger Nielsen – a metalworker – crafted for his wife Marie’s salon in 1939.

I love their [design philosophy](https://vipp.com/en/story/vipp-design-philosophy-en). It is centered around “fewer but better products” and around lasting function over ephemeral trends.

But equally interesting is what they are doing with their [Vipp Hotels](https://vipp.com/en/hotel/vipp-shelter). Instead of large hotels, they offer individual rooms in unique locations, such as [this 55 square meter design object](https://vipp.com/en/hotel/vipp-shelter) in the Swedish wilderness (pictured above).

The rooms they have crafted are, not surprisingly, stunning. And that’s because they are deliberately designed as a tool to showcase their kitchens, bathrooms, bins, and other products. 

Here is a quote from their CEO taken from a recent [Surface article](https://www.surfacemag.com/articles/design-brand-boutique-hotels/):

_“Traditional retail seems to be losing its power, but what is not losing power is our desire to see or do something interesting. I see our hotels as the experience economy coming alive,” says Kasper Egelund, CEO of Denmark-based Vipp._

Clever.

_Image:_ [_Vipp_](https://vipp.com/en/hotel/vipp-shelter)

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/hotel-room-as-shop)*