# Health is the ultimate luxury

By [Brandon Donnelly](https://brandondonnelly.com) · 2024-12-13

ag7, curitiba, development, real-estate-development, housing-development, health-and-wellness, building-wellness, elevate2024, housing, apartment, condominium, multi-family-dwelling

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> _"Modern luxury is the ability to think clearly, sleep deeply, move slowly, and live quietly in a world designed to prevent all four." -Justin Welsh_

Here's a question for you: Would you rather have the car of your dreams or would you rather live longer? (Maybe you don't care at all about cars and so this is an easy question, but bear with me, I'm sure you get the point.) This is a question that was posed to the audience at [Elevate](https://brandondonnelly.com/elevate-2024) earlier this week and the entire room responded by saying that they would choose the latter. This is perhaps obvious. What good are material possessions if you don't have your health? But it's still an important frame of reference. And it's why Brazil-based developer [AG7](https://ag7.co/en), who was at the conference, has centered their entire practice around "building wellness." [Forget the fancy brands](https://brandondonnelly.com/everything-is-branded). Their buildings are focused on one thing: to help you live better and longer. This, to me, is a compelling value proposition. Because I think there's an easy argument to be made that there's no greater luxury than our own health and wellness.

_Cover photo by_ [_Alex Perri_](https://unsplash.com/@alexperri?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash) _on_ [_Unsplash_](https://unsplash.com/photos/closeup-photography-of-green-palm-leaves-bmM_IdLd1SA?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash)

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/health-is-the-ultimate-luxury)*