# Flynn in the city

**Published by:** [Brandon Donnelly](https://brandondonnelly.com/)
**Published on:** 2016-10-02
**Categories:** animations, brand, branding, cities, development, identity, igi-group, marketing, oda-architects, real-estate, real-estate-marketing, sales, spring-street-social-society, uncategorized, video, winkreative
**URL:** https://brandondonnelly.com/flynn-in-the-city

## Content

I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies. Recently I came across The Flynn in Chelsea, New York. The developer is IGI and the agency is Winkreative. What they did was create a namesake character named Flynn. Everything then became about a day in the life of. The Instagram account is flynninthecity. They made colorful animations. And they even partnered with the Spring Street Social Society to host in-person performance art pieces. The Being Flynn series was a bunch of vignettes that combined “dance and physical comedy” and highlighted a cast of fictional characters who all, of course, reside at The Flynn. As you all know, selling condos is typically about selling a lifestyle. A dream. In this case, they created a character to show you exactly what that dream should be. Real estate marketing can sometimes often be cheesy. But I thought this was a clever and overall creative approach. Winkreative does great work. What do you think of the approach? Image: Winkreative

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