# Flynn in the city

By [Brandon Donnelly](https://brandondonnelly.com) · 2016-10-02

animations, brand, branding, cities, development, identity, igi-group, marketing, oda-architects, real-estate, real-estate-marketing, sales, spring-street-social-society, uncategorized, video, winkreative

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![](https://storage.googleapis.com/papyrus_images/2ccc93c07919c65eb79762094f5f51ff.jpg)

I very much enjoy the branding and marketing side of the development business. It’s probably an architect / designer thing. So I’m always looking out for interesting case studies.

Recently I came across [The Flynn](http://www.theflynn.com/) in Chelsea, New York. The developer is [IGI](http://www.igi-us.com/) and the agency is [Winkreative](http://www.winkreative.com/project/the-flynn/).

What they did was create a namesake character named Flynn. Everything then became about a day in the life of. 

The Instagram account is [flynninthecity](https://www.instagram.com/flynninthecity/). They made [colorful animations](https://vimeo.com/147826808). And they even partnered with the [Spring Street Social Society](http://www.ssssociety.com/about/) to host in-person performance art pieces. The [Being Flynn](http://www.ssssociety.com/being-flynn) series was a bunch of vignettes that combined “dance and physical comedy” and highlighted a cast of fictional characters who all, of course, reside at The Flynn.

As you all know, selling condos is typically about selling a lifestyle. A dream. In this case, they created a character to show you exactly what that dream should be.

Real estate marketing can sometimes often be cheesy. But I thought this was a clever and overall creative approach. [Winkreative](http://www.winkreative.com/) does great work.

What do you think of the approach?

_Image:_ [_Winkreative_](http://www.winkreative.com/project/the-flynn/)

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*Originally published on [Brandon Donnelly](https://brandondonnelly.com/flynn-in-the-city)*