For the last few weeks, I've been playing around with a new social platform called Rodeo. It runs on the Base blockchain (which is an Ethereum Layer 2 chain), but you don't really need to be aware of this or understand how it works behind the scenes. If you've ever used Instagram, then you will already know how to use this platform. You can upload photos, scroll through photos, and heart photos.

But what's unique is that you can also "collect" photos. This requires a very small amount of Ether (0.0001 ETH), which works out to somewhere around ~$0.33 today. But there's also the option of just buying credits with your credit card and bypassing the need for an external crypto wallet. Whichever option you choose, you are minting an NFT to your wallet every time you "collect" a post. This is whether you are aware of it or not.

What this then does is send the creator reward money. Every time someone collects/mints a post, the creator of that post earns 0.00005 ETH (~$0.16 today). And already, there are users on the platform who have collected thousands of dollars in rewards as a result of their posts. It is also possible to earn referral rewards. If I collect a post and someone sees that I did it and then collects it, I earn a percentage. I can also send direct referral links (similar to how people on IG share posts via DM).

So despite looking a lot like Instagram, this is a fundamentally different platform under the hood. There is an embedded economy where artists and creators can get paid directly by collectors. At the same time, the platform itself collects a fee from interactions and transactions and so, in theory, there's no need for them to turn to advertising and selling our personal information.

There's also no reason that any user needs to remain wed to Rodeo. When you collect a post, an NFT is minted and it goes directly into your crypto wallet (assuming you've connected your external wallet). That crypto wallet is yours and you can do whatever you want with its contents, including selling the NFTs on some other marketplace or gifting them to a friend or family member for Christmas.

So other than the fact that the biggest audiences are on platforms like Instagram and X, I'd much rather share my photos on a platform like Rodeo, where I have full control. This is also why

I just joined Warpcast. You can find my profile, here.

At first glance, Warpcast is going to look a lot like X. But instead of tweets, you cast. There are also various topic channels, similar to how Reddit works. But the most important difference is that Warpcast is a client for the Farcaster protocol, which is a social network built on Ethereum. This means that it is a decentralized social network.

You won't see of any this if you decide to sign up. All of the esoteric crypto things are hidden in the background. But it's there. And it ultimately means that, as a user, you get to own your online identity and whatever content and following you create. Meaning, you can take it with you if you decide you no longer want to use Warpcast and instead want to access the network through another client.

It also means that software developers now have a real incentive to build things on top of the protocol, because unlike with a centralized service like X, they can be confident that they won't get the rug pulled out from underneath them. And herein lies the feature that will ultimately lead to an enormous amount of new ideas and innovation.

In real estate terms, you can think of developing on top of a centralized service like building within a theme park owned by a single company. The theme park might want you to build on their land, right now, but if at some point it no longer suits their business needs, they can always change the game on you.