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Brandon Donnelly

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April 12, 2023

Speed outweighs all else

Rapid and high-volume decision making are fundamental to real estate development.

In fact, it's hard to think of anything being more important when it comes to executing on a project. This is not to say that being thoughtful and doing remarkable work aren't important. You, of course, need to do those things as well. But it is to say that the benefits of moving as fast as you possibly can usually outweigh all else.

What this means is that any decision is often far better than no decision. Because no decision can grind everything to a halt. You need to maintain momentum and the way to do that is to make a lot of high-quality decisions.

As someone who was originally trained as an architect, this is something that I had to learn in the workplace. Because in architecture school, you're basically taught to work on your projects for as long as humanly possible and then, when you're done, you work on them some more. They'll never be good enough and you certainly haven't spent enough time "working in studio".

But in practice, you need to go. I would like to once again reiterate that this is not a license to do crappy work. I think the way to think about this is that speed and excellence reinforce each other. Our team always strives to do exceptional and remarkable work. And one of the ways to actually do that is by focusing on speed.

Brandon Donnelly

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Brandon Donnelly

Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.

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