Three years ago I wrote about the design and development firm, ASH NYC. What attracted me to them was how they were vertically integrating design, development, property management, and even hospitality management.

Well they have continued to grow and this spring they opened up a new 106 room hotel in downtown Detroit called The Siren. It is located in the Wurlitzer Building, which the firm purchased back in 2015.

With The Siren, ASH NYC also introduced their first-ever furniture line. It goes to show you just how focused they are on design and on the details. Surface Magazine did a good feature on the hotel, and the firm, here.

The other thing, which I think is very cool, is how they paid tribute to the late and great Detroit street photographer, Bill Rauhauser. Check out the culture section of The Siren website to see what I mean.

So if you’re planning to be in Detroit or are looking for an excuse to be in Detroit, maybe check out The Siren.

Image: Christian Harder via Surface Magazine