We just did a complete overhaul of the landing page for Parkview Mountain House.
If you're a new reader, PMH is Globizen's "creative retreat" in Park City, Utah. We completed it and opened it up for reservations at the end of last year.
If any of you have feedback on the new page, I'd love to hear it. It was a lot of fun rummaging through all of the photos that I have taken there over the years during development and construction.
And as much as I love snowboarding, I also really enjoy visiting during the summer months. It's a close second. This year my plan is to get down there for some road biking.
We spent his morning meeting with prospective property managers for Parkview Mountain House. Here’s what we learned about the short-term rental market in Park City, Utah:
Property management fees generally range from 20-35% of revenue (these are turnkey solutions)
Airbnb is somewhere around 80% of the market here; though it does tend to skew toward slightly smaller rentals, whereas VRBO skews larger
Sundance Film Festival and New Year’s Eve are the two busiest times in Park City (demand greatly exceeds the available vacation rentals — 120%?)
Many Sundance guests tends to be people on expenses accounts: not price sensitive, but apparently very demanding
Winter is obviously peak demand because of snowboarding and skiing, but demand is still strong in the summer because of cycling, hiking, golfing, fishing, etc.
The two slowest times are spring (mud season) and fall
Many PMs will track booking lead times, which is the period of time between booking and check-in
This past winter season, demand was strong but average lead times were way down — meaning people were booking last minute and responding to snowstorms
During heavy snowfall seasons, like the one Utah had this past winter, you’ll likely need to budget for roof snow clearing (a few thousand for the season)
Heated driveways are a very good idea in the mountains
The most popular / most searched amenity is by far a hot tub; servicing one will run you about $125 per month
I always find it fascinating to dig in and learn about a new industry and/or market. And that’s exactly what we did this morning.
When I was younger and looking for any excuse to travel (I'm not sure this has changed), there were periods of time where I "lived" for weeks and months in hotels and in spaces that today we would characterize as co-living. I always liked the idea of living in a hotel. It was carefree. There were amenities. And you got to meet people from all around the world.
Well it turns out that these kinds of living arrangements aren't just attractive to poor university students. We have seen a proliferation of different living and hospitality concepts over the years, and I don't see this trend slowing down. A recent example, which I just learned about via Globetrender, is "the Other House". Their first location, pictured, above, is scheduled to open this spring in London's South Kensington.
The founder refers to it as a "residents' club", and the idea is for it to sit somewhere between a hotel, a serviced apartment, and your typical long-term apartment rental. Each "Club Flat" will have a separate living area and bedroom, as well as a kitchenette for cooking. And guests will be able to stay for as long as they would like -- anywhere from one night to more than a year.
Why this is potentially innovative is that the company is looking to combine the best of a few different worlds here. For example, hotels are great because they offer flexibility, amenities, and a carefree lifestyle, but they're often missing the sense of belonging/home that you get from more conventional longer-term housing.
The Other House hopes to fix this through what you might call the "hotelization" of residential real estate. They're investing in design and in creating the right experience, but they're also doing things like offering storage facilities for their residents. The idea here is that if you need to travel somewhere else for a few weeks, there's a place to store all of your personal belongings so that everything is waiting for you when you return "home."
Pricing is still TBD. But supposedly the average room rate is anticipated to be around £250 per night, with rates obviously coming down for longer stays. I am curious to see how this concept does in London. While it is not entirely novel, it is decidedly urban. It is an another example of design, location, and experience being privileged over raw square footage.
They don't have much up on their website just yet. But if you'd like to follow them on the socials, you can do that over here.
Image: The Other House