Back in the spring, I wrote about a platform called Build Canada. More recently, this same group launched their first "city project" called Build Toronto (which is not to be confused with the city corporation that ultimately became CreateTO). Similar to Build Canada, they publish regular memos and advocate for policies and projects that will help build Canada's largest city.

Their most recent memo is by the CEO of A2X, Jamie McDonald, and it covers a topic that we discuss a lot on this blog: congestion pricing. Jamie talks about the drag that congestion has on the region's economy (upwards of $45 billion every year?), the numerous successes we can point to from around the world, and then lays out the following proposal:

• Create a downtown congestion pricing zone

• Introduce dynamic highway pricing across the GTA

• Guarantee fairness and predictable exemptions

• Invest in alternatives before launch

This is the way. And it remains deeply disappointing that we don't have the political leadership to move this forward. Instead, we sit in traffic. But after a decade of writing about it, I think I've said about all I can say about the virtues of congestion pricing. We absolutely know it works. Now we just need to spread the word and continue to apply pressure. I'm glad that groups like Build Toronto are helping to do exactly that.

At the risk of sounding obvious, pricing is fundamental to the functioning of markets. It determines profitability, it allocates resources, and it influences customer behavior, among other things. Take the example of electricity pricing.

In Ontario, we use something called time-of-use (TOU) pricing. What that means is that electricity rates vary according to the time of the day and the time of the year. In the summer, the expensive peak usage period is the afternoon (because of air conditioning) and in the winter it's the morning and early evening (because of heating and lighting when people are generally not at work).

What this pricing strategy does is incentivize customers to change their consumption behaviours. Instead of doing laundry during a peak period, maybe you set a timer and have it run during a low-peak period. In other words, it helps to flatten the demand curve. This is valuable for utility providers because peak periods are more expensive to supply and they also create the risk of brownouts and blackouts. So you worry about peak demand.

With this in mind, let's now switch and talk about highway congestion. The parallels are almost identical, and yet, most highways are free to use, which means we do absolutely nothing to manage peak demand. Instead, we encourage the equivalent of brownouts where demand greatly exceeds supply, traffic crawls, and roads become practically unusable. Why is that? Why should highways be viewed any differently?

In the case of highways, there are even alternatives such as transit (thought not always, of course). But if you need electricity from a monopolistic utility provider, you're paying whatever rates they charge. As you might expect, the answer is not technical or economic. We know with 100% certainty that pricing congestion will reduce it. The reason we don't do it is political. Free roads are preferred to functioning roads.

Cover photo by Hooman R. on

Back in the spring, I wrote about a platform called Build Canada. More recently, this same group launched their first "city project" called Build Toronto (which is not to be confused with the city corporation that ultimately became CreateTO). Similar to Build Canada, they publish regular memos and advocate for policies and projects that will help build Canada's largest city.

Their most recent memo is by the CEO of A2X, Jamie McDonald, and it covers a topic that we discuss a lot on this blog: congestion pricing. Jamie talks about the drag that congestion has on the region's economy (upwards of $45 billion every year?), the numerous successes we can point to from around the world, and then lays out the following proposal:

• Create a downtown congestion pricing zone

• Introduce dynamic highway pricing across the GTA

• Guarantee fairness and predictable exemptions

• Invest in alternatives before launch

This is the way. And it remains deeply disappointing that we don't have the political leadership to move this forward. Instead, we sit in traffic. But after a decade of writing about it, I think I've said about all I can say about the virtues of congestion pricing. We absolutely know it works. Now we just need to spread the word and continue to apply pressure. I'm glad that groups like Build Toronto are helping to do exactly that.

At the risk of sounding obvious, pricing is fundamental to the functioning of markets. It determines profitability, it allocates resources, and it influences customer behavior, among other things. Take the example of electricity pricing.

In Ontario, we use something called time-of-use (TOU) pricing. What that means is that electricity rates vary according to the time of the day and the time of the year. In the summer, the expensive peak usage period is the afternoon (because of air conditioning) and in the winter it's the morning and early evening (because of heating and lighting when people are generally not at work).

What this pricing strategy does is incentivize customers to change their consumption behaviours. Instead of doing laundry during a peak period, maybe you set a timer and have it run during a low-peak period. In other words, it helps to flatten the demand curve. This is valuable for utility providers because peak periods are more expensive to supply and they also create the risk of brownouts and blackouts. So you worry about peak demand.

With this in mind, let's now switch and talk about highway congestion. The parallels are almost identical, and yet, most highways are free to use, which means we do absolutely nothing to manage peak demand. Instead, we encourage the equivalent of brownouts where demand greatly exceeds supply, traffic crawls, and roads become practically unusable. Why is that? Why should highways be viewed any differently?

In the case of highways, there are even alternatives such as transit (thought not always, of course). But if you need electricity from a monopolistic utility provider, you're paying whatever rates they charge. As you might expect, the answer is not technical or economic. We know with 100% certainty that pricing congestion will reduce it. The reason we don't do it is political. Free roads are preferred to functioning roads.

Cover photo by Hooman R. on