In August 2023, when Waymo first launched its self-driving vehicles in San Francisco, the market shares of Uber and Lyft were 66% and 34%, respectively.

By the end of last year, these market shares had dropped to 55% and 22%, respectively, with Waymo on equal footing with Lyft. (These numbers specifically refer to rides that start and end within the boundaries of where Waymo operates and do not, for example, include rides to the airport.)

So the result was low double-digit losses in market share for both companies. This is not all that surprising given that autonomous vehicles are a novel thing and that Waymo's cars seem to be nicer than most Ubers and Lyfts. But it also shows that there maybe isn't a great deal of customer loyalty between the various platforms, that is, as long as the wait times are reasonable.

I think the more difficult questions remain: What does the ride-hailing space look like as AVs become more ubiquitous across our cities? Who is going to own what? And will individual car ownership fall?

We've spoken before about the peak load problem that Waymo faces as a result of owning its own cars. It's expensive to manage a fleet like this, especially relative to Uber's variable supply model. So one scenario remains a close partnership between Waymo and Uber, where Uber handles any above-base spikes in demand with actual humans.

But another scenario might be a hybrid approach where some of the AVs are owned by a ride-hailing company and some are owned by individuals who just contribute them to the network when they don't need them. This is what Tesla has been promising and, who knows, maybe it'll actually happen someday. Reilly Brennan recently wrote about this over here.

Personally, I would love to not own a car. It's also hard to imagine being able to make much money off a car that only goes to work during peak times, when the other robots are too busy. So I'm not convinced of this model. But I can see why Waymo is gaining market share. Privacy and a nicer cleaner vehicle are desirable features.

Cover photo by gibblesmash asdf on Unsplash

Waymo and Uber just announced a partnership that will bring Waymo's autonomous vehicles to the Uber app in Austin and Atlanta. Notably, this is an exclusive partnership, meaning the only way you'll be able to summon a Waymo vehicle in these cities will be through Uber.

The people who follow this space closely, people like Reilly Brennan of Trucks (VC) and Harry Campbell (The Rideshare Guy), think this is a really big deal for a number of reasons.

One, it signals a bifurcation in the industry where there will be companies, like Waymo, that supply autonomous vehicles, and companies, like Uber, that operate them and manage the overall ride hailing marketplace. As part of this deal, Uber is going to handle all of the maintenance and cleaning of the vehicles. This split is similar to the airline industry.

Two, it suggests, and this is Harry's argument, that Waymo needs Uber more than Uber needs Waymo. One of the reasons for this is that a 100% AV fleet is simply too expensive to operate if you're solving for peak demand loads. Because during off-peak times, you then need to pay for downtime.

Uber, on the other hand, doesn't pay for downtime with its human drivers. Most of its drivers are part-time and only plug in when they want to or when the surge pricing becomes too attractive to pass up. So they're the perfect compliment to an AV fleet. Harry argues that this is part of Uber's competitive moat.

And three, it signals that AVs are really starting to arrive, if not already here. The hype cycle certainly hit its trough of disillusionment and everyone switched to thinking that AVs weren't going to happen for many years, if not decades. But now it's happening. City by city.