The Project Bench team spent the last several weeks capturing photos and videos of Canada's largest wine region -- the Niagara Benchlands (link is to the official tourism website). And today I'm excited to share that we've launched our own new placemaking website called On the Bench.

The purpose of the site is to help celebrate the region. There's also some very preliminary information about Project Bench. In our humble opinion, we don't feel that the Benchlands region receives the attention that it clearly deserves. More people are familiar with Niagara-on-the-Lake and Niagara Falls, especially globally.

The Bench is a distinct area, with its own unique character and with more -- and arguably better -- wineries. This v1 website is the start of us working to demonstrate this. So if you're a local business or community member that would like to collaborate with us on this overall initiative, we'd love to hear from you.

To join the Bench community and be first to learn more about Project Bench, email subscribe at the bottom of the page, and follow us on Instagram and X.

Here’s a potentially hypothetical question.

If you were in the market for a 3-bedroom penthouse, and its 1,100 sf wraparound terrace with skyline views just so happened to have an enormous neon-like sign above it, would you consider this to be a feature or a bug?

The sign does turn off at 11PM, but before then, it creates this awesome/lovely pink glow on the terrace. My sense is that this will be fairly divisive. You’re either going to love it or you’re going to hate it. Which side are you on?

Let me know in the comment section below.

Today is a travel day, so I don’t have a whole lot to say. But BlogTO did just publish a story about our Junction placemaking sign: “This intersection is set to become Toronto’s next best photo-op.” I am also happy to report that the sign’s timer has now been installed, which means that, starting today, it will get illuminated each night from sunset to 11PM. (We’re required to shut it off at this time because, you know.)

So far the response has been overwhelmingly positive. And I truly hope that this installation will become a symbol for the Junction neighborhood. This was our sole purpose for pursuing it. It would also be ironic if something that was so difficult to get approval for ends up being loved by city. Perhaps it’s a lesson that stubbornness can be a good thing when you believe in something.