We just finished putting up some additional signage at the future sales office for Junction House. Clean and minimal, but fun. I am pretty pumped with the way everything turned out. Creative and photos by Vanderbrand. Instagram story mashup and failed neon photo by me.




This week I learned that properly photographing neon takes a bit of work. The neon “Junction House” sign is actually all white when you see it in person. Apparently it has something to do with the frequency.
I’m going to go back one evening with my tripod and Fuji and see if I can do better.
I like this article and photo essay in the Guardian talking about “Hong Kong’s fight to save its neon shimmer.” Neon lights have been a ubiquitous feature of the Hong Kong nightscape since about the middle of the 20th century. They were an outcropping of increasing economic prosperity. And in many ways they really represent the culture of the city – a frenetic free market where entrepreneurs have no choice but to compete for attention.
But thanks to more restrictive sign ordinances and new technologies (though LED can be made to look pretty similar to neon), there’s growing concern that a fundamental part of Hong Kong’s urban landscape may be disappearing. The article mentions a newish (2017) advocacy group called the Hong Kong Neon Heritage Group, which is trying to raise awareness about the city’s remaining lights.
Love live the neon.
Photo by Sean Foley on Unsplash
“As the manufacture of storefront signage becomes increasingly standardized,” says a circular from Berlin’s Buchstabenmuseum, “the tradition of idiosyncratic signs created by skilled craftspeople, reflecting regional differences and a firm’s unique character, is dying out.”
The above quote is from this Globe and Mail article talking about the lost art of sign making and about an exhibition that starts today (until January 27) in Montreal at the Media Gallery of Concordia University’s Communication Studies and Journalism Building. It is called Tel Quel / As Is and it is by the Montreal Signs Project.
Cities all around the world are facing a decline in distinctive local signage, which is not all that different than the decline in regional architecture. We are living in a global village.
Montreal has responded with the above project. Berlin has responded with the Buchstaben Museum (letter museum). And here in Toronto, Mark Garner of the Downtown Yonge BIA has been trying to convert one of our laneways into a haven for restored Toronto neon signs. Great idea.
It can be challenging to repurpose old signs. There are often issues of appropriateness and scale. Sometimes a new or renovated building looks good with its old signage. But in other cases – and perhaps more often than not – it wouldn’t. So then what do you do with it?
Still, it behooves us to try. Signs, like buildings, are a snapshot of a moment in time. They are part of the environment that we create for ourselves. They are part of our history.
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