"Modern luxury is the ability to think clearly, sleep deeply, move slowly, and live quietly in a world designed to prevent all four." -Justin Welsh

Here's a question for you: Would you rather have the car of your dreams or would you rather live longer? (Maybe you don't care at all about cars and so this is an easy question, but bear with me, I'm sure you get the point.) This is a question that was posed to the audience at Elevate earlier this week and the entire room responded by saying that they would choose the latter. This is perhaps obvious. What good are material possessions if you don't have your health? But it's still an important frame of reference. And it's why Brazil-based developer AG7, who was at the conference, has centered their entire practice around "building wellness." Forget the fancy brands. Their buildings are focused on one thing: to help you live better and longer. This, to me, is a compelling value proposition. Because I think there's an easy argument to be made that there's no greater luxury than our own health and wellness.

Cover photo by Alex Perri on Unsplash

I am very interested in the social side of buildings. What I mean by that is that we usually focus on the quantitative side. We look at sale prices. We look at average prices per square foot. We look at reserve fund balances. And as I recently argued, this is all very important stuff. I think we should do much more to make this data publicly available.

But there’s also a side to buildings that’s harder to measure: the human side. Sale prices and staged MLS listings don’t tell you what the people who live in the building are like. What the vibe will be like at the pool during the summer. If you can expect to find dog poo in your elevators. But when you live in a multi-family building, I think most people will tell you that the qualitative side also matters.

So this morning, I thought I would run a little experiment and pull the top Instagram photos for a random sampling of relatively new condo buildings in Toronto. These are public photos that have been uploaded and tagged with that building’s location ID. 

Obviously there’s an inherent bias since I figure Instagram users probably lean towards Millennials. Also, the top posts could be easily skewed by a small number of heavy influencers. But I still thought it would be interesting to see if any particular identities started to emerge. And I do see some differences that reflect what I would have expected. I wonder how these might relate to the original marketing for the buildings.

What do you think of the photos below?

Feel free to do the same for your building and post the photo in the comments below. That could make for a really interesting discussion. My building is the first photo.

I’m on the Board for my condo in the St. Lawrence Market. I am one of three Directors. Although, the building is split up into 2 phases and so, in reality, there are other Directors involved. Sometimes developers phase their buildings (even if it’s physically one structure) in order to mitigate risk. That’s what was done here.

As a result of sitting on the Board, I get to see every single resident complaint. They all go to the management office, but then they get circulated to all of the Directors so that we can address them at our next monthly meeting. We try our hardest to address all complaints but some, quite honestly, can be really hard to resolve.

The most difficult to address are the ones that stem from people being inconsiderate. They’re related to noise, garbage being thrown off balconies and so on. These are tough because they have nothing to do with the building or the management. They have to do with the people. And it’s bound to happen in any environment where you have a lots of people living in close proximity to one another. In a low-rise neighborhood, it’s dogs pooping on your front lawn.

We’re constantly trying to come up with different solutions that go beyond just sending out letters–including knocking on doors. But none of them are ideal. It’s often hard to pinpoint who’s doing what and letters are slow. 

But here’s another idea.

I think, the answer could be in some sort of private social network for apartment and condo buildings. Think Nextdoor.com for multi-family dwellings. This would personalize the complaints (as opposed to just using management letters) and it could create some societal pressure to better behave. If you threw garbage off your balcony you would then run the risk of getting called out, on the network, in front of the entire building.

Nextdoor.com says it needs at least 50 households to make a neighborhood viable. That would be easily achievable in a lot of the condo buildings in Toronto. Neighborhoods probably scale better in general, but maybe it would also work for buildings. There’s certainly a need.