Here is a chart from a recent WSJ article on the topic:

Not surprisingly, this is changing how marketers target households. Affluent, single-person households in urban areas have proven to be a boon to product makers because they tend to spend more per person and they tend to value time > money. Of course, this phenomenon also has implications for those of us who work as city builders.

For more historical household tables from the US Census Bureau, click here.

Here is a chart from a recent WSJ article on the topic:

Not surprisingly, this is changing how marketers target households. Affluent, single-person households in urban areas have proven to be a boon to product makers because they tend to spend more per person and they tend to value time > money. Of course, this phenomenon also has implications for those of us who work as city builders.

For more historical household tables from the US Census Bureau, click here.

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