Apple has been working on new virtual reality and/or augmented reality headsets for at least 6 years. This has been widely reported. But in typical Apple fashion, nobody knows anything about them, even though something is set to be revealed as early as this fall. I also don't know anything about them, but I already want one. I am sure Tim Cook will get up on stage at some point and convince me that I need it immediately, so I'm trying to get ahead of that moment.
VR/AR headsets are, of course, not new. Google tried and failed. Nobody wanted to wear them besides nerds. I had a pair of Focals by North but they were far too cumbersome to use and about as comfortable as having a smartphone duct-taped to your face. Meta's headsets currently control the market. They have about
Apple has been working on new virtual reality and/or augmented reality headsets for at least 6 years. This has been widely reported. But in typical Apple fashion, nobody knows anything about them, even though something is set to be revealed as early as this fall. I also don't know anything about them, but I already want one. I am sure Tim Cook will get up on stage at some point and convince me that I need it immediately, so I'm trying to get ahead of that moment.
VR/AR headsets are, of course, not new. Google tried and failed. Nobody wanted to wear them besides nerds. I had a pair of Focals by North but they were far too cumbersome to use and about as comfortable as having a smartphone duct-taped to your face. Meta's headsets currently control the market. They have about
78% market share
. But the overall market remains small. It's mostly gamers. But the same could have been said about tablets before Apple did its thing.
The promise is that these AR headsets might replace our phones as the dominant personal device. AR > VR. And that feels to me like a reasonable assumption once the requisite tech arrives. But even before that, there are a ton of great use cases for highly-functioning AR -- everything from online shopping and digital fashion to finally fulfilling the dream of walking around a construction site and visualizing the design and coordination clashes.
Technically these things are already possible, but the technology remains fairly niche. I hope Apple changes that.
I am on my third Fitbit device. The first one I got was their very first release. I wanted to try it out and so I put in a pre-order. It was pretty cool, but it wasn't yet great. So I eventually stopped using it. The second one I got was better, but I somehow lost it, possibly at a bar. Its whereabouts are still unconfirmed to this day.
The FitBit Inspire, which is what I am using now, has really stuck with me. I bought it for the heart rate monitor and for sleep tracking, which is why an Apple Watch wasn't for me. But the ability to read incoming text messages on my wrist has, surprisingly, also proven to be a feature that I like.
Up until a few months ago, this was the only wearable tech that I owned. However, this spring I was given a pair of smart glasses: the new Focals by North. They are a much better and sexier version of Google Glass. (You can read about my Focals fitting, here.)
The premise behind Focals is that they are the next step toward conflating real life and tech. In other words, instead of pulling out your phone or looking at your wrist, now you can remain engaged and get the information you want by looking straight ahead. The objective is to help you stay present. And they certainly help with that.
Focals are the opposite of Snap's Spectacles in that the former allows you to consume information, whereas the latter is all about narrow types of content creation. With Focals, you can read and respond to texts, get directions, talk to Alexa (there's a microphone), see your appointments (and the weather), and even get speaker notes when you're giving a presentation.
Now that I've had some time to test them out, here's what I would tell you.
Because I don't wear glasses anymore (I got laser eye surgery so that I could avoid things on my face), it was a bit of an adjustment. While very well designed, they do have some heft. The arms are thicker than normal glasses. So I found myself using them more as sunglasses (they come with great clip-ons). Perhaps I would feel differently if I still wore glasses.
I'm also not a huge fan of the Loop (pictured above), which is the 4-directional joystick that you wear as a ring and use to control the glasses. For me, it simply feels like a bit too much tech to wear on a regular basis. Though I will say that, for what it is, it is well designed and easy to use inconspicuously. The other input mechanism for the glasses is your voice.
With all that said, Focals by North are exceedingly cool. The Canadian company is creating a new category and the glasses do feel like a hint of what's to come next in the world of wearable technologies. In the same way that I was surprised by just how useful (some) notifications on my wrist could be, I am impressed by the ability to see notifications right in front of me.
North has also been consistent with rolling out software updates and new features. Similar to my experience with Fitbit, the product keeps getting better. Over the last month, they announced conversation awareness (notifications are delayed if the glasses think you're busy talking), as well as integrations with Google Fit and Google Slide.
Sometimes all you need is one really strong use case for a product or service to work and I think presentations could be one of them for Focals. Having presentation notes float in front of you means you're not looking down at your notes and away from your audience. And being able to move from slide to slide with your thumb transforms the Loop into now a pretty slick clicker.
I am looking forward to seeing this space develop and I am excited that a Canadian company has jumped out in front. If you'd like to check out Focals for yourself, there are permanent showrooms in Toronto and Brooklyn, as well as pop-ups all across North America.
Over the weekend I went by the new North store on Ossington for the fitting of my new Focals by North glasses. According to Retail Insider, this is the first retail space in Canada that is entirely dedicated to wearable tech (shout-out to Hullmark and CBRE). Full disclosure: I am not being paid by North, but I was asked if I would accept a pair of Focals and provide my thoughts. So I will be doing that over the coming months on the blog.
Previously known as Thalmic Labs, North is a Waterloo-based company that first attracted attention with the launch of a gesture-control armband known as Myo. What that product did was make digital interactions completely hands-free. It had strong use cases across medicine, music, and business. However, this past October
78% market share
. But the overall market remains small. It's mostly gamers. But the same could have been said about tablets before Apple did its thing.
The promise is that these AR headsets might replace our phones as the dominant personal device. AR > VR. And that feels to me like a reasonable assumption once the requisite tech arrives. But even before that, there are a ton of great use cases for highly-functioning AR -- everything from online shopping and digital fashion to finally fulfilling the dream of walking around a construction site and visualizing the design and coordination clashes.
Technically these things are already possible, but the technology remains fairly niche. I hope Apple changes that.
I am on my third Fitbit device. The first one I got was their very first release. I wanted to try it out and so I put in a pre-order. It was pretty cool, but it wasn't yet great. So I eventually stopped using it. The second one I got was better, but I somehow lost it, possibly at a bar. Its whereabouts are still unconfirmed to this day.
The FitBit Inspire, which is what I am using now, has really stuck with me. I bought it for the heart rate monitor and for sleep tracking, which is why an Apple Watch wasn't for me. But the ability to read incoming text messages on my wrist has, surprisingly, also proven to be a feature that I like.
Up until a few months ago, this was the only wearable tech that I owned. However, this spring I was given a pair of smart glasses: the new Focals by North. They are a much better and sexier version of Google Glass. (You can read about my Focals fitting, here.)
The premise behind Focals is that they are the next step toward conflating real life and tech. In other words, instead of pulling out your phone or looking at your wrist, now you can remain engaged and get the information you want by looking straight ahead. The objective is to help you stay present. And they certainly help with that.
Focals are the opposite of Snap's Spectacles in that the former allows you to consume information, whereas the latter is all about narrow types of content creation. With Focals, you can read and respond to texts, get directions, talk to Alexa (there's a microphone), see your appointments (and the weather), and even get speaker notes when you're giving a presentation.
Now that I've had some time to test them out, here's what I would tell you.
Because I don't wear glasses anymore (I got laser eye surgery so that I could avoid things on my face), it was a bit of an adjustment. While very well designed, they do have some heft. The arms are thicker than normal glasses. So I found myself using them more as sunglasses (they come with great clip-ons). Perhaps I would feel differently if I still wore glasses.
I'm also not a huge fan of the Loop (pictured above), which is the 4-directional joystick that you wear as a ring and use to control the glasses. For me, it simply feels like a bit too much tech to wear on a regular basis. Though I will say that, for what it is, it is well designed and easy to use inconspicuously. The other input mechanism for the glasses is your voice.
With all that said, Focals by North are exceedingly cool. The Canadian company is creating a new category and the glasses do feel like a hint of what's to come next in the world of wearable technologies. In the same way that I was surprised by just how useful (some) notifications on my wrist could be, I am impressed by the ability to see notifications right in front of me.
North has also been consistent with rolling out software updates and new features. Similar to my experience with Fitbit, the product keeps getting better. Over the last month, they announced conversation awareness (notifications are delayed if the glasses think you're busy talking), as well as integrations with Google Fit and Google Slide.
Sometimes all you need is one really strong use case for a product or service to work and I think presentations could be one of them for Focals. Having presentation notes float in front of you means you're not looking down at your notes and away from your audience. And being able to move from slide to slide with your thumb transforms the Loop into now a pretty slick clicker.
I am looking forward to seeing this space develop and I am excited that a Canadian company has jumped out in front. If you'd like to check out Focals for yourself, there are permanent showrooms in Toronto and Brooklyn, as well as pop-ups all across North America.
Over the weekend I went by the new North store on Ossington for the fitting of my new Focals by North glasses. According to Retail Insider, this is the first retail space in Canada that is entirely dedicated to wearable tech (shout-out to Hullmark and CBRE). Full disclosure: I am not being paid by North, but I was asked if I would accept a pair of Focals and provide my thoughts. So I will be doing that over the coming months on the blog.
Previously known as Thalmic Labs, North is a Waterloo-based company that first attracted attention with the launch of a gesture-control armband known as Myo. What that product did was make digital interactions completely hands-free. It had strong use cases across medicine, music, and business. However, this past October
the company announced
that it would be moving on from Myo. Enter Focals by North.
Focals are custom-built eyewear with an integrated display that only the wearer can see. It is similar to, for example, BMW’s heads up display, and the idea is that it is a way for you to quickly get the information you want, without pulling out your phone and disengaging from the world. The ambition is human-centric technology that integrates seamlessly.
Here is an example of what that display looks like (it is much better and cooler in person):
To control the display you use both your voice (the glasses have a microphone) and a 4-directional joystick called a Loop, which sits on your index finger like a ring and that you thumb. You can receive and send texts (voice to text), you can get turn-by-turn directions, you can view your appointments and the weather, and you can ask Alexa things.
The first step in the ordering process is a fitting. And that’s what I did over the weekend. The glasses are all custom made and so they start by doing a full 3D scan of your head in a room that feels like the future. Once that’s done, you pick what frame you want, the color, and your sun clips (an essential accessory for day drinking in Trinity Bellwoods). Total cost: CAD 1,299.
While exceptionally cool, it is premature for me to really comment on the tech at this point. I’m expecting my Focals in 8-10 weeks. But is it interesting to opine on the current state of eyewear tech.
Most people believe that the problem with Google Glass was the fact that you had to be a Silicon Valley nerd in order to want to wear them out in public. They looked and continue to look ridiculous, which is why Snap went fashion first with their Spectacles. I have always found this product really intriguing. I want to use it. But I’ve stopped using Snapchat entirely and I don’t really have a strong use case for them.
Snap’s Spectacles are about capture and content creation, whereas Focals are about discreetly feeding you information that you would otherwise have to pull out your phone (or watch) to view. There’s no camera on Focals. That’s not what they are about. But they are obviously fashion first.
The question for me is whether the experience will truly be seamless and integrated, or if I’ll still be disengaged – gazing off into my glasses (space) while I ask Alexa to UberEats me a chicken shawarma wrap. I’ll let you know in about 8-10 weeks. If you’re looking for more on Focals by North, check out their website and this CNBC piece. Go Canadian tech.
the company announced
that it would be moving on from Myo. Enter Focals by North.
Focals are custom-built eyewear with an integrated display that only the wearer can see. It is similar to, for example, BMW’s heads up display, and the idea is that it is a way for you to quickly get the information you want, without pulling out your phone and disengaging from the world. The ambition is human-centric technology that integrates seamlessly.
Here is an example of what that display looks like (it is much better and cooler in person):
To control the display you use both your voice (the glasses have a microphone) and a 4-directional joystick called a Loop, which sits on your index finger like a ring and that you thumb. You can receive and send texts (voice to text), you can get turn-by-turn directions, you can view your appointments and the weather, and you can ask Alexa things.
The first step in the ordering process is a fitting. And that’s what I did over the weekend. The glasses are all custom made and so they start by doing a full 3D scan of your head in a room that feels like the future. Once that’s done, you pick what frame you want, the color, and your sun clips (an essential accessory for day drinking in Trinity Bellwoods). Total cost: CAD 1,299.
While exceptionally cool, it is premature for me to really comment on the tech at this point. I’m expecting my Focals in 8-10 weeks. But is it interesting to opine on the current state of eyewear tech.
Most people believe that the problem with Google Glass was the fact that you had to be a Silicon Valley nerd in order to want to wear them out in public. They looked and continue to look ridiculous, which is why Snap went fashion first with their Spectacles. I have always found this product really intriguing. I want to use it. But I’ve stopped using Snapchat entirely and I don’t really have a strong use case for them.
Snap’s Spectacles are about capture and content creation, whereas Focals are about discreetly feeding you information that you would otherwise have to pull out your phone (or watch) to view. There’s no camera on Focals. That’s not what they are about. But they are obviously fashion first.
The question for me is whether the experience will truly be seamless and integrated, or if I’ll still be disengaged – gazing off into my glasses (space) while I ask Alexa to UberEats me a chicken shawarma wrap. I’ll let you know in about 8-10 weeks. If you’re looking for more on Focals by North, check out their website and this CNBC piece. Go Canadian tech.
