Our server at lunch today told us that the Grouse Grind hike should take us about 45 minutes. She also mentioned that she has seen some people attempt it in flip flops, but that she would strongly advise against that. That was sound footwear advice. But even sans flip-flops, it still took Bianca and I about an hour and a half.

The Grouse Grind is no joke. It is 850 meters of nothing but steps and steep incline. But it is well worth it.

I’ve heard that some people do “the Grind” for meetings and/or business development. In fact, Chip Wilson, founder of Lululemon, has said before that he uses it to vet potential partners. It’s a way for him to test cultural alignment. That makes a lot of sense when you consider what Lululemon is all about.

This exact approach — you know, doing “the Grind” — may not make as much sense for other businesses and industries. But it doesn’t change the fact that culture is critical within organizations. And as far as I can tell, the most effective way to cultivate it and test for alignment is to be face-to-face.