Kawhi Leonard doesn't say very much, but when he does, he tends to focus the discussion less on himself and more on the achievements of the Toronto Raptors as a whole. He has said many times before in interviews that he doesn't aspire to be the best player on the team; he aspires to win championships. It's not about him. It's about the team. And it's hard not to respect that kind of humility.
One the things that I try to be aware of in business and in life is how I use first-person singular pronouns (such as "I") and first-person plural pronouns (such as "we"). The subtleties of language are important and there's lots of research out there on this topic. Some have even tracked Jeff Bezos' use of "I" and "we" in Amazon's annual shareholder letters over time.
Harvard Business Review also argued a few years ago that "we" is the language of leadership because it tells you where someone is focusing their attention. Studies suggest that when people are self-aware or insecure they naturally tend to use more first-person singular pronouns -- they turn inward. Conversely, using pronouns such as "we", "us", or "you" suggest an outward focus or a focus on other people's thoughts, opinions, and contributions.
