Some people, okay a lot of people, used it as an opportunity to be tongue in cheek and respond with things like: cheaply built condos, boarded up Starbuckses, Hooker Harvey's, Drake's house in the Bridle Path, the crumbling Gardiner Expressway, and that McDonald's at the northwest corner of Queen and Spadina (this one is no longer a contender for me now that they've gotten rid of their walk-up window).
Of course, there were also a lot of the usual suspects: The Sky Dome, The Gooderham Building (our miniature Flatiron Building), Casa Loma, The Royal Ontario Museum (specifically the expansion by
Studio Libeskind
), "New City Hall", The Royal York Hotel, Honest Ed's, The St. Lawrence Market, Robarts Library (University of Toronto), and a bunch of others that you might find displayed on the seat screen on your next Air Canada flight.
But I'd like to unpack the initial question a bit more. Because what does it really mean for something to be a symbol of a city? And is there an important distinction between the symbols that resonate with locals on a personal level and the symbols that get exported around the world as a city's brand and identity? Indeed, one of the criteria in most global city rankings is a prominent and recognizable skyline. Icons are important.
Let's consider an example. I agree entirely with Sean Marshall that "New City Hall" is a deeply symbolic building. Built in the early 1960s after decades of work, New City Hall was the outcome of an international design competition. And it was decidedly modern at a time when Toronto really wasn't that modern. Montréal was the biggest and most global city in the country and multiculturalism hadn't yet become a federal mandate. And so New City Hall symbolized our genuine ambitions to becoming something more.
But does the rest of the world care? If you were to ask somebody my question on the streets of Rio de Janeiro or Tokyo, what would they say? What would they remember? The thing about most tall buildings or other city symbols is that they become abstractions. They turn into pictures on social media -- like logos of a company. But maybe that's all we can reasonably ask of the world. Maybe all that really matters is that a symbol has local significance; it's then up to us to export it and tell that story to the rest of the world.
Today, Drone Delivery Canada (TSXV: FLT) -- a company that I have written about before on the blog -- announced that it has entered into an exclusive 10-year agreement with Air Canada. Press release,
As part of the agreement, Air Canada Cargo will market, sell, and promote DDC's drone delivery services across the country using its sales and marketing platforms. It will be positioned as premium offering, and Air Canada has agreed not to engage any other drone delivery service during the term of the agreement.
This is a pretty big deal for DDC because it gives them distribution and legitimacy (they're a pre-revenue company). And for Air Canada, it is an opportunity to be a part of "Canada's first national drone cargo solution." The promise is a more cost-effective solution for servicing remote communities.
DDC plans to build out and operate up to 150,000 drone delivery routes across Canada as a result of this partnership. But, of course, it remains to be seen just how profitable these routes will be when they begin servicing their low-density communities.
Full disclosure: I am long $FLT because I think that what they are trying to build is very interesting and I think that better connectivity will be a positive thing for remote communities within Canada.
